Customer Relationship & Marketing Process Lead

Bayer AG; Calgary; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Bayer AG is seeking a passionate Customer Relationship & Marketing Process Lead in Calgary, Alberta, to enhance customer experience through effective data management and program optimization. This permanent hybrid role offers competitive salary and career growth opportunities within a diverse and inclusive culture. Ideal candidates should possess relevant educational background and experience in the Canadian agriculture sector.

Benefits

Competitive salary and rewards

Diverse and inclusive culture

Career growth and global opportunities

Flexible work arrangements

Employee discounts

Wellness programs

Volunteer days

Qualifications

• Relevant experience in the Canadian agriculture sector, especially in Ag Seeds & CP areas.
• Strong understanding of CRM tools and data processes.
• Detail-oriented with skills in data management and analysis.

Responsibilities

• Improve customer data processes and ensure secure storage.
• Implement best practices for program optimization.
• Manage vendor relationships and support customer loyalty programs.

Skills

Data Management

Problem Solving

Project Management

Cross-functional Teamwork

Customer Relationship Management

Education

B.A./B.S. in Agriculture, Business, Communications, Marketing, or related field

Tools

CRM tools

Job description

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At Bayer, we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream but a real possibility. We’re doing this with energy, curiosity, and dedication, always learning from diverse perspectives, expanding our thinking, growing our capabilities, and redefining ‘impossible’. If you’re eager to build a meaningful career in a community of brilliant minds and make a real difference, Bayer is the place for you.

Customer Relationship & Marketing Process Lead

This role aims to:

• Make Bayer the preferred provider for customers’ operations
• Enable customer-facing teams to run their local businesses effectively
• Uncover insights for data-driven decisions to enhance customer experience and loyalty

Bayer offers a flexible hybrid working environment. This is a permanent position based in Canada, preferably in Calgary, Alberta.

What you will do:

Customer Data & Business Processes

• Improve data generation and population processes
• Ensure secure storage and proper use of customer data with consent
• Identify and address data gaps to improve customer connections
• Reduce data transfer inefficiencies to save resources and improve customer satisfaction
• Manage vendor relationships and act as IT liaison for application delivery
• Integrate structural data flows from various sources to develop digital customer connections
• Represent Canada in North American strategies for customer data applications and tools

Program Management

• Implement best practices for program optimization
• Support management of unit-level customer loyalty programs
• Oversee the Discount and Rebate Tool (DART) system in Canada for compliance and tracking

Who you are:

• B.A./B.S. in Agriculture, Business, Communications, Marketing, or related field
• Relevant experience in the Canadian agriculture sector, especially in Ag Seeds & CP areas
• Strong understanding of CRM tools, data processes, and Bayer’s portfolio
• Knowledge of grower customer acquisition, cross-selling, upselling, and loyalty marketing
• Detail-oriented with technical skills in data management and analysis
• Experience with digital tools for data management and interpretation
• Innovative mindset to challenge the status quo
• Excellent organizational and project management skills
• Ability to prioritize and pay attention to detail
• Effective in cross-functional teamwork, managing multiple priorities
• Committed to collaboration and co-creation
• Strong problem-solving and analytical skills with minimal supervision

What we offer:

• Competitive salary and rewards
• Diverse and inclusive culture
• Career growth and global opportunities
• Flexible work arrangements, employee discounts, wellness programs, and volunteer days

Bayer values inclusion and diversity, fostering a culture where differences are celebrated. We believe our employees’ unique experiences and capabilities are our greatest assets.

All referral candidates must be referred via our internal system by a current Bayer employee. Once referred, you will receive instructions to complete your application.

This posting is open until at least June 30, 2025.

Bayer encourages applications from people with disabilities. Candidates needing accommodations should notify us to ensure appropriate arrangements.

Location: