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Barchester Healthcare is seeking a Customer Relationship Manager to enhance the reputation of care homes and increase occupancy. This role involves supporting teams across multiple locations, conducting customer satisfaction research, and developing marketing strategies to connect with local communities. The ideal candidate will have a strong background in sales and marketing, excellent communication skills, and a passion for providing quality care.
ABOUT THE ROLE
As a Customer Relationship Manager at Barchester, you’ll help us build the reputation of our homes to ensure their success. Your responsibilities include supporting teams across care homes in our South Division to increase occupancy, focusing on private occupancy. You will enhance their reputation for quality care within local communities and showcase their strengths to prospective residents and their families.
Day-to-day, you could be strengthening the home’s web presence, improving the enquiry management process, or liaising with General Managers (GMs) to ensure a rapid response to pre-admission assessments. You will also develop strong sales and marketing teams in the homes, helping them connect with local community groups, and oversee the organization of events and activities targeted at these groups.
You’ll conduct customer satisfaction research to identify areas for improvement in the conversion process and provide feedback to our leadership team, including weekly updates on live inquiries and community engagement. As a Customer Relationship Manager, you’ll connect us with residents needing quality care and support, making a meaningful difference in their lives.
You should have a proven track record in sales and marketing, managing enquiries, and networking to join us as a Customer Relationship Manager. Experience in delivering multi-site marketing activities and achieving targets is essential, ideally with some background in the care and health industry. As a self-motivated individual with a creative mindset, you’ll work effectively as part of a multi-functional team.
Empathy towards customers experiencing emotional and challenging journeys is crucial. Excellent communication and interpersonal skills are a must. This role requires working from home with regular travel; therefore, a willingness to travel and a full driving license are essential.
Alongside a competitive salary, we offer benefits including a car allowance, uncapped commission scheme, mobile phone, laptop, and free training and development. There are ample opportunities for career growth within our large, supportive organization.
If you’re eager to utilize your organizational and people skills in an organization dedicated to providing quality care, this is a rewarding and empowering opportunity.