Customer Marketing Specialist

Okta; Toronto; On-site; CAD 64,000 - 96,000; Full time

Job summary

Join a leading company as a Customer Marketing Specialist in Toronto, where you'll optimize customer-centric strategies across the marketing organization. This dynamic role focuses on collaboration and communication while managing crucial customer relationships, shaping how we leverage customer insights for substantial business impact.

Benefits

Health, dental, and vision insurance

RRSP with a match

Healthcare spending

Telemedicine

Paid leave including PTO and parental leave

Qualifications

• 1+ years of experience in marketing, notably in customer marketing.
• Strong understanding of customer lifecycle.
• Proven ability to develop process documentation.

Responsibilities

• Develop and document the Customer Marketing team's processes and best practices.
• Act as the primary contact for internal stakeholders regarding customer marketing.
• Maintain enablement materials for educating cross-functional teams.

Skills

Communication

Collaboration

Organizational Skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM (e.g., Salesforce)

Project management tools

Job description

1 week ago Be among the first 25 applicants

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Customer Marketing Specialist

• Toronto, ON

About the Role : We're seeking a highly organized and collaborative Customer Marketing Specialist to play a pivotal role in ensuring our customer-centric strategies are understood and effectively adopted across the entire marketing organization. This individual will be key in enabling cross-functional teams to leverage resources and engage with customers, while also acting as a crucial guardian of our most strategic customer relationships. If you're passionate about optimizing processes, fostering collaboration, and maximizing the impact of our customer voice, this is the role for you.

Key Responsibilities :

• Customer Marketing Process Evangelist :
• Develop, document, and regularly update the Customer Marketing team's processes, workflows, and best practices.
• Act as the primary point of contact for internal stakeholders (e.g., Product Marketing, Campaigns, Regional Marketing, Demand Gen, Sales) seeking to understand or engage with customer marketing initiatives.
• Maintain enablement materials (e.g., presentations, guides, FAQs) to educate cross-functional teams on how to effectively partner with Customer Marketing and leverage customer assets.
• Strategic Account Guardianship :
• Maintain and communicate a clear understanding of top accounts that require specific handling or are under active Customer Marketing programs (e.g., CAB members, high-profile case studies, executive engagements).
• Proactively advise various marketing teams on appropriate engagement strategies for these sensitive accounts, outlining "do's and don'ts" to prevent customer fatigue or misaligned outreach.
• Serve as the internal gatekeeper for requests involving strategic customers, ensuring all outreach aligns with overall customer relationship management goals.
• Work closely with account teams and marketing to ensure consistent and coordinated engagement with strategic accounts.
• Cross-Functional Collaboration & Support :
• Collaborate with product management and marketing teams to ensure customer stories and insights are integrated into product messaging and launch plans.
• Partner across all marketing, including strategic events, regional and industry teams on customer outreach, event speakers, and enablement on customer marketing best practices
• Collect feedback from internal stakeholders on Customer Marketing processes and tools to drive continuous improvement.

Qualifications :

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1+ years of experience in marketing, with direct experience in customer marketing, marketing operations, or enablement roles.
• Strong understanding of the customer lifecycle and the role of customer marketing in driving retention, growth, and advocacy.
• Exceptional communication and interpersonal skills with the ability to collaborate and manage multiple stakeholders
• Proven ability to develop clear process documentation and enablement materials.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Experience with CRM (e.g., Salesforce), and project management tools preferred.

Why Join Our Team : You'll be a critical bridge within our marketing organization, directly enabling the success of our customer-centric strategies. This role offers a unique opportunity to shape how we leverage the power of our customers to drive significant business impact and elevate our brand. We're a dynamic team focused on innovation, growth, and building deep customer relationships.

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit : https : / / rewards.okta.com / can.

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between :

64,000—$96,000 CAD

What you can look forward to as a Full-Time Okta employee!

• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https : / / www.okta.com / company / careers / .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https : / / www.okta.com / privacy-policy / .

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Computer and Network Security, Software Development, and IT Services and IT Consulting

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