Customer Marketing Manager - Invoicing Solutions

Jobgether; Canada; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Jobgether in Canada is seeking a Customer Marketing Manager – Invoicing Solutions to drive customer engagement and accelerate growth across the full lifecycle.

You will own lifecycle strategies, design end-to-end experiences, and collaborate with Product, Growth, and Data teams to optimize activation, retention and monetization in a distributed, remote-first setup.

Qualifications

• 5–7+ years in lifecycle marketing, growth marketing, customer marketing, or related field.
• Experience owning customer journeys and marketing initiatives tied to measurable business outcomes.
• Strong analytical and quantitative skills for data-driven decisions.
• Proven ability to influence stakeholders across functions.
• Experience in B2B or B2C SaaS, preferably PLG.

Responsibilities

• Own the lifecycle experience strategy for customer journeys and initiatives.
• Design end-to-end experiences across email, push, and in-app messaging.
• Translate business priorities into lifecycle initiatives to drive activation, retention and revenue.
• Develop hypotheses and prioritize based on value and feasibility.
• Collaborate with Product, Growth, Payments, and Data teams to align messaging.
• Lead complex lifecycle and growth initiatives with cross-team coordination.
• Execute customer engagement programs with marketing automation and analytics teams.
• Monitor performance, run experiments, and optimize outcomes at scale.
• Share lifecycle marketing expertise and help elevate practices across marketing.

Skills

Lifecycle Marketing

Growth Marketing

Customer Marketing

Analytics

Cross-functional teamwork

SaaS

Education

Bachelor's degree in Marketing/Business

Tools

Braze

Iterable

HubSpot

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Customer Marketing Manager – Invoicing Solutions based in Canada.

The Customer Marketing Manager will drive customer engagement and business growth through strategic lifecycle marketing initiatives for invoicing solutions. The role focuses on improving customer activation, retention, feature adoption, and monetization across the entire customer journey. Working in a Product-Led Growth (PLG) environment, you will turn customer insights and business priorities into relevant, effective marketing experiences. You will collaborate closely with Product, Product Marketing, Growth, Payments, and Data teams to shape customer engagement strategies. The position combines strategic ownership, analytical decision-making, experimentation, and hands-on initiative management. It offers the opportunity to influence customer behavior and contribute directly to measurable business outcomes within a distributed, remote-first team.

Accountabilities

• Own the lifecycle experience strategy for assigned customer journeys, segments, and initiatives, defining target audiences, customer needs, and intended outcomes.

• Design and optimize end‑to‑end customer experiences across email, push notifications, and in-app messaging, ensuring alignment with product experiences.

• Translate business priorities into lifecycle marketing initiatives that support activation, retention, feature adoption, and revenue growth.

• Develop hypotheses for potential business impact, estimate expected outcomes using customer economics and directional modeling, and prioritize initiatives based on value and feasibility.

• Collaborate with Product, Product Marketing, Growth, Payments, and Data teams to align messaging, customer readiness, and business objectives.

• Use customer insights and performance data to influence decisions, communicate trade-offs, and align stakeholders.

• Lead complex lifecycle and growth initiatives, coordinating timelines, dependencies, and handoffs across marketing and partner teams.

• Work with marketing automation, creative, and analytics teams to execute customer engagement programs.

• Monitor performance, design and run experiments, analyze results, and recommend improvements to optimize outcomes and support successful initiatives at scale.

• Share lifecycle marketing expertise, advise peers, and contribute to improving customer engagement practices across the marketing organization.

Requirements:

• 5–7+ years of experience in lifecycle marketing, growth marketing, customer marketing, or a related field.

• Demonstrated experience owning customer journeys and marketing initiatives tied to measurable business outcomes, beyond individual channel execution.

• Strong analytical and quantitative skills, with the ability to use data and customer insights to guide decisions.

• Proven ability to collaborate across functions, influence stakeholders without direct authority, and manage competing priorities.

• Experience working in B2B or B2C SaaS environments, preferably within a Product‑Led Growth (PLG) business.

• Strong understanding of customer lifecycle strategy, engagement, activation, retention, adoption, and monetization.

• Excellent communication, project coordination, and problem‑solving skills.

Nice to have:

• Bachelor's degree in Marketing, Business, or a related discipline.

• Experience with marketing automation platforms such as Braze, Iterable, HubSpot, or similar tools.

• Exposure to feature adoption, monetization, or payments‑related marketing initiatives.

• Experience partnering closely with Product and Product Marketing teams.

• Familiarity with directional impact modeling, customer economics, and business case development.

Benefits:

• Compensation: Target annual salary of CAD $80,000–$100,000, depending on location, local market conditions, experience, and expertise.

• Remote, hybrid, or office‑based flexibility within Canada.

• Annual wellness stipend and additional wellness benefits.

• Three weeks of vacation to start.

• One paid volunteer day per year.

• Two floating holidays.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.

• Potential travel to the corporate headquarters in Denver, Colorado, or other North American office locations.

• Applicants must be eligible to work in Canada without employer sponsorship.