Customer Insights Manager

Magnet Search Group Inc.; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading consumer products organization in Peel Region, Mississauga is seeking a Customer Insights Manager. This role involves analyzing shopper and consumer data to evaluate brand performance and implement marketing strategies. Key responsibilities include conducting category reviews and collaborating with retail partners. Ideal candidates should have a Bachelor's degree and relevant experience in Category Management. Excellent communication and analytical skills are essential. This position offers an opportunity to impact business performance within a fast-paced environment.

Qualifications

• 2-4 years experience in Category Management.
• Proficiency with retailer POS Data systems.
• Strong Excel skills for large datasets.

Responsibilities

• Analyze customer-specific data to identify performance opportunities.
• Conduct category reviews integrating POS and consumer data.
• Build relationships with Category Managers and Strategic Teams.
• Create selling presentations showcasing brand performance.

Skills

Category Management

Account-level sales experience

Retailer POS Data systems

Nielsen tools

Excel skills

Communication skills

Project management skills

Education

Bachelor's degree

Tools

Nielsen Answers Desktop

Numerator panel data

Job description

Magnet Search Group is assisting a leading Consumer Products Organization (food focused) in finding a Customer Insights Manager to join their Commercial team.

This role involves analyzing shopper, retailer, and consumer data to evaluate the performance of company brands within a category for specific retailers. The goal is to understand which elements of the marketing mix (pricing, promotion, assortment, shelving, competition) are driving results. Additionally, the manager will create fact-based stories that provide solutions for opportunities identified through periodic reviews or reviews led by Finance or Customer Business Teams.

Role Responsibilities:

1. Analyze customer-specific data weekly, monthly, quarterly, and annually to identify performance opportunities and recommend solutions to close gaps.
2. Conduct retailer-driven category reviews integrating POS and consumer data to establish strategies for assortment, pricing, promotion, and shelving aligned with retailer and business strategies.
3. Build and maintain strong relationships with Category Managers, Directors, and Strategic Merchandising Teams within the retailer organization.
4. Share global best practices and category trends with Retailer’s Category Managers to influence category performance.
5. Collaborate with Customer Business Teams and Retailer’s Category Managers to develop retailer-specific solutions for closing performance gaps and creating compelling stories for sales execution.
6. Provide recommendations for assortment and implement shelf strategies, including creating base plan-o-grams or plan-o-guides.
7. Develop category plans for priority categories aligned with retailer and brand strategies, defining category roles, optimal assortment, distribution, and shelving.
8. Create selling presentations to showcase brand performance and highlight opportunities with specific recommendations.
9. Deliver insights explaining current performance and the impact of implemented tactics.
10. Continuously evaluate the category within the retailer to identify new opportunities for our brands.
11. Work collaboratively across teams to create solutions addressing business issues or opportunities.
12. Share best practices across business units and teams.
13. Proactively identify and resolve potential business, category, or SKU-level issues.

Qualifications:

• Bachelor's degree with 2-4 years of experience in Category Management and at least 1 year of account-level sales experience in a CPG environment preferred.
• Proficiency with retailer POS Data systems and Nielsen tools (Answers Desktop, Answers, Numerator panel data) is essential.
• Strong Excel skills and the ability to manage large datasets.
• Ability to synthesize multiple data sources into clear, understandable presentations.
• Provide strong, actionable recommendations.
• Excellent project and time management skills.
• Effective team player capable of working across all organizational levels.
• Excellent leadership, collaboration, and communication skills.
• Proactive, performance-driven, with a bias for action, able to work under pressure in a fast-paced environment.
• Excellent written and oral English communication skills.