Customer Development Vice President

MGM Resorts International; Forest Home; Hybrid; USD 156,000 - 260,000; Full time

Job summary

A leading hospitality company is seeking a Vice President of Customer Development to drive new customer acquisition and enhance loyalty by leveraging existing databases. The ideal candidate will have significant experience in casino marketing, strong relationships with VIP clientele, and strategic thinking skills. This role offers a competitive salary and benefits, and candidates must be open to relocation to California.

Benefits

Wellness incentive programs

Discounts on hotel, food, and entertainment

Free meals in employee dining

Free parking

Health & Income Protection benefits

Professional development opportunities

Qualifications

• At least 6 years of management experience in casino marketing.
• Deep expertise in player development.
• A current book of business is highly desirable.

Responsibilities

• Develop strategic plans to grow premium customer market share.
• Identify emerging markets and attract new audiences.
• Reactivate inactive customers using company insights.
• Collaborate with marketing to deliver exceptional service.

Skills

Management experience

Player development expertise

Strong relationships with VIP clientele

Strategic thinking

Education

Bachelor's degree

Job description

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US, California

The SHOW Comes Alive At MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Job

The Vice President of Customer Development is responsible for driving new casino customer acquisition and reactivating inactive clientele by strategically leveraging the company’s existing database. This role focuses on cultivating high-value relationships to grow market share and enhance customer loyalty.

The Day-to-day

• Develop strategic plans to grow premium customer market share, with a focus on high-value acquisition.
• Identify emerging markets and implement targeted tactics to attract new audiences.
• Reactivate inactive customers by leveraging insights and contacts within the company database.
• Collaborate closely with Marketing Executives and on-property teams to deliver exceptional service to premium guests.
• Analyze customer gaming activity using loyalty systems and play data to recommend appropriate comps based on company guidelines.
• Make credit recommendations and assist with credit collections as needed.
• Address and resolve customer complaints and disputes in a timely, service-focused manner.
• Support the development and execution of special events and attend as appropriate to enhance customer engagement.
• Uphold company policies regarding record protection and ensure adherence to confidentiality standards.

The Ideal Candidate

• The ideal candidate holds a bachelor’s degree (preferred) and brings at least 6 years of management experience within the casino marketing industry.
• They possess deep expertise in player development and maintain strong, established relationships with VIP clientele.
• A current book of business is highly desirable.
• Candidates must either reside in California or be open to relocation.
• This individual is strategic, service-driven, and results-oriented, with a proven ability to grow and retain premium customer segments.

The Perks & Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

View Job Description

Pay Range

The pay range for this role is :

156,000.00 - $260,000.00

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

This position is eligible to participate in the Company’s incentive plan.This position is eligible to participate in the Company’s equity plan.

Eligible employees have the opportunity to participate in medical, dental, vision, and life insurance plans as well as 401(k) and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.

Are you ready to JOIN THE SHOW ? Apply today!

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Business Development and Sales

Hospitality

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