Customer Data & Identity Specialist (CDP/CRM ecosystem)

Air Canada Vacations; Montreal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Travel privileges

Hybrid work model

Health & dental coverage

Training & development

Job summary

Air Canada Vacations is seeking a Customer Data & Identity Specialist to define, maintain, and optimize the unified customer profile within the CDP. You will own the data schema, event structures, and data quality processes enabling analytics, activation, and personalization.

Reporting to the Digital Analytics Manager, you will collaborate with Enterprise Data, Martech, CRM, and IT teams to ensure accurate data ingestion, normalization, and governance.

Qualifications

• 4 years of experience with a CDP, CRM data infrastructure, or marketing data operations.
• Strong technical understanding of database architecture, pipelines, identity resolution, and event tracking.
• Ability to diagnose data quality issues and work with technical teams to resolve them.
• Familiarity with Canada & Quebec privacy regulations is a plus.
• Excellent communication to translate data mechanics for marketing stakeholders.

Responsibilities

• Define and maintain the unified customer profile and data model within the CDP/CRM ecosystem.
• Own the data schema, properties, event structures, and naming conventions across customer data assets.
• Ensure data quality, freshness, completeness, and accuracy across sources and the CDP.
• Manage identity resolution rules to stitch customer identifiers across channels and devices.
• Define requirements for data pipelines to ensure activation-ready data for marketing use cases.
• Coordinate data ingestion, normalization, and mapping of web, CRM, and offline data.
• Support segment distribution to activation channels and govern segment names and logic.
• Design the scoring algorithm (weights, thresholds, decays) and operationalize it for systems.
• Assist with data governance and compliance regarding customer data.

Skills

CDP experience

SQL

Data modeling

Identity resolution

Privacy regulations familiarity

Job description

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

What You'll Be Doing

The Customer Data & Identity Specialist is responsible for defining, maintaining, and optimizing the unified customer profile across the organization’s CDP. This role owns the data schema, data quality processes, identity resolution rules, and the business-ready data model that fuels analytics, activation, and personalization.

Reporting to the Digital Analytics Manager, the Specialist ensures that customer data provided by Enterprise Data team is accurately mapped, standardized, unified, and made activation‑ready across marketing and analytics platforms. This role is deeply technical and operational, focusing on how data is structured and stitched within the CDP, not on interpreting insights nor defining marketing strategy.

• Define and maintain the unified customer profile and associated data model within the CDP/CRM ecosystem.
• Own the data schema, properties, event structures, and naming conventions across customer data assets within the platform.
• Ensure data quality, including data freshness, completeness, and accuracy across all sources, diagnose and resolve data discrepancies between source systems and the CDP.
• Manage identity resolution rules (stitching) to ensure correct merging of customer identifiers (Email, Cookies, IDs) across channels and devices.
• Partner with Digital Analytics, Martech, CRM, and Enterprise Architects to define requirements for data pipelines, ensuring incoming data is “activation-ready” for marketing use cases.
• Manage website behavior data collection, tagging requirements, and data standardization regarding the CDP
• Ensure proper ingestion, normalization, and mapping of web, CRM, and offline customer data.
• Support the CDP Platform Lead to orchestrate segment distribution to website personalization, email, media platforms and other activation channels and ensure proper governance of segment names, logic, and usage.
• Design the scoring algorithm (weights, thresholds, decays), technically build and operationalize the score calculation and ensure scoring outputs are available to CRM, CDP, analytics, and activation systems.
• Support compliance and data governance to ensure proper handling of customer data.

What You Bring To The Team

• 4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
• Strong technical understanding of database architecture and pipelines, identity resolution, data modeling concepts, and event tracking standards (GA4, GTM, etc.)
• Ability to diagnose data quality issues and work with technical teams to resolve them
• Good understanding of SQL for data validation and auditing
• Ability to translate complex data flows into business context for marketing stakeholders
• Hands‑on experience implementing an enterprise level CDP, a strong asset
• Familiarity with Canada & Quebec privacy regulations, an asset.
• Excellent communication skills to translate data mechanics into business context
• Bilingual written and spoken

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility‑related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.