Customer & Community Marketing Manager

ContactMonkey; Toronto; Hybrid; CAD 115,000 - 130,000; Full time

Benefits offered by this job

Health spending account

Stock options

Generous vacation package

Personal development budget

Volunteer days

Birthday off

Health days

Toronto office snacks

Job summary

ContactMonkey is seeking a Customer & Community Marketing Manager to build our customer marketing motion from the ground up. You will turn customers into champions, speaking at events, webinars, and in communities, while collaborating with Events, Product Marketing, RevOps, Sales and CS to grow existing customers.

You’ll own advocacy programs, customer communications, and lifecycle campaigns, partnering with RevOps to measure impact and drive growth.

Qualifications

• 3+ years in customer marketing, growth marketing, or community at a B2B SaaS company
• Ability to work independently and test new ideas
• Experience using marketing automation tools (HubSpot) and CRMs (Salesforce)
• AI literacy and using AI for briefs, optimization, and insights
• Team player with cross-functional collaboration across GTM leadership, Sales, CS
• Willingness to travel ~20% for events
• Based in Toronto or willing to work in-person in Toronto office 3 days/wk

Responsibilities

• Build customer programs like awards and a Customer Advisory Board
• Coordinate customer involvement at events, webinars, and dinners
• Recruit happy customers to advocate at events, in webinars, as case studies or advisors
• Request reviews, referrals, and introductions; track them in pipeline
• Surface engaged customers to Sales and CS; close the loop after events
• Convert conversations into content: video clips, testimonials, case studies, LinkedIn posts
• Execute email newsletters and in-app notifications for customer comms
• Collaborate with Product Marketing on product communications and launches
• Launch campaigns to drive upsell and expansion; report on results

Skills

Customer marketing

Growth marketing

Community building

Independent worker

Marketing automation (Hubspot)

CRM (Salesforce)

AI literacy

Cross-functional collaboration

Public speaking / events

Willingness to travel

Tools

HubSpot

Salesforce

Google Ads

Job description

Join our Marketing team, where you'll build our customer marketing motion from the ground up. As our Customer & Community Marketing Manager, you won’t just run campaigns behind the scenes. You will turn our customers into champions, not just inside their companies, but out in the market: at events, on stage, in communities and in their peer circles.

You’ll report to our Director of Marketing and team up with the Events, Product Marketing, RevOps, Sales and CS teams to help us grow and expand existing customers. Expect smart people, big goals and plenty of room to make your mark.

What you'll own

Advocacy and community

• Build new customer programs like ContactMonkey customer awards and a Customer Advisory Board that help shine a spotlight on our users
• Work with our events team to coordinate customer involvement at industry events, webinars, dinners, and more
• Recruit our happiest customers to advocate for us by speaking at industry events, on webinars, case study stars, event hosts — even hiring some as advisors or influencers.
• Ask for reviews, referrals, and intros as part of your ongoing interactions with customers — and track them like any other pipeline.
• Keep track of engaged customers, surfacing warm opportunities to Sales and CS, and closing the loop after every event or program.
• Help the marketing team turn your conversations with customers into content: short video clips, testimonials, case studies, LinkedIn posts.

Customer comms and lifecycle

• Execute digital customer comms including newsletters, in-app notifications.
• Partner with product marketing on product comms and ensuring new launches get in front of customers.
• Launch customer campaigns that drive upsell and expansion opportunity, pipeline, and revenue, reporting on what's driving results and where to double down

Measure, test, and optimize

• Partner with RevOps to track and analyze performance of customer initiatives across the full funnel: event attendees, MQLs, SQOs, referrals, new advocates.
• Review your campaigns weekly, produce insight summaries, and contribute to quarterly campaign reviews.
• Feed learnings and insights from your time with customers back to the rest of the marketing team to keep messaging sharp.

What you bring to the table

• You have 3+ years of experience in customer marketing, growth marketing, or community at a B2B SaaS company
• You have the ability to work independently and be a self-starter with a desire to test new, out-of-the-box ideas
• Comfortable using marketing automation tools (Hubspot) and CRMs (Salesforce)
• You bring AI literacy and have used it across previous roles, from drafting campaign briefs and optimizing email copy to interpreting performance data and generating ongoing insights.
• You are a team player and able to confidently work cross-functionally with sales reps, CS and GTM leadership
• You’re excited about the opportunity to meet our customers IRL and are up for some travel to events (~20%)
• You value in-person collaboration and are able to join us in our Toronto office 3 days a week
• You have an educational or work background in internal communications
• Experience in a high-growth or SaaS organization
• Any B2B marketing, Salesforce, Google Ads or HubSpot Certifications are a bonus
• You're proud of some of the customer marketing campaigns you've run in your career, and have quantifiable results to show for it
• You're a marketer who knows that "growth" means more than just lead gen and MQLs

What's in it for you

100% employer-paid benefits + a Health Spending Account from day one

Work from anywhere in the world for up to 20 days a year

Stock options, so you own a piece of what we're building

A generous vacation package to fully unplug

A personal development budget to keep levelling up

One personal day + two volunteering days to give back

Your birthday off

Five health days a year

A beautiful downtown Toronto office, stocked with all the best snacks

The details

The salary range for this role is $115K-$130K + bonus. Where you land depends on your experience, skills and our internal compensation framework, so pay stays fair across the team. Got questions about pay? Ask anytime. We're an open book throughout the process.

This is a net new role based in our downtown Toronto office at King and Spadina. We're together in the office 3 days a week, because the best ideas happen in person (and so do the snack runs).

Who we are

We're a team of curious, driven people changing how companies talk to their employees. Brands like Pepsi, Adidas, Panasonic, Dyson and many more use ContactMonkey to make internal comms go from ignored to engaged.

Our all-in-one platform lets teams build, send and measure internal emails right from Outlook or Gmail, with a drag-and-drop email builder, engagement tools and analytics that show what's actually landing. The result? More opens, more clicks and more conversations.

We've been growing fast, and we're just getting started:

• Ranked by the Globe and Mail as one of Canada's fastest-growing companies
• Named to the Deloitte Technology Fast 50™ in 2023, 2024 and 2025
• Named to the Deloitte Technology Fast 500™ in 2023, 2024 and 2025 as one of North America's fastest-growing companies
• Raised a $55M Series A in 2023

We build products for diverse workplaces, and the best way to do that is with a diverse team. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We want every candidate to have a great, accessible experience. If you need any accommodations or adjustments during the interview process or beyond, just let us know and we'll make sure the right support is in place. We're always working to improve, so we welcome your feedback, too.

We use AI to take notes during interviews. All applications and interviews are reviewed by real humans on our Talent Acquisition team. Our applicant tracking system uses AI to help with workflows and keep the hiring process running smoothly.