Customer Communications Lead

Bayer AG; Guelph; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Bayer AG is seeking a Customer Communications Lead in Guelph, Ontario. The role focuses on developing and implementing strategies that enhance customer engagement with the Bayer brand, driving awareness and loyalty. The ideal candidate will have a strong background in marketing and communications, along with experience in project and stakeholder management.

Benefits

Competitive compensation and rewards package

Collaborative, diverse, and inclusive culture

Career development and global opportunities

Work-life flexibility programs

Qualifications

• Minimum 5 years of aligned experience.
• Fluent in English; French is an asset.
• Valid Canadian driver’s license required.

Responsibilities

• Lead development of communication strategies for Bayer’s brands.
• Manage campaigns to improve customer experience and maximize brand engagement.
• Collaborate with cross-functional teams to enhance customer relevance.

Skills

Project Management

Communication

Organizational Skills

Team Collaboration

Customer Engagement

Education

B.A./B.S. in Agriculture, Marketing, Communications, or Business

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from the unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining ‘impossible’. There are many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Customer Communications Lead

The Customer Communications Lead strives to:

• Have customers choose Bayer as their preferred provider for their operation;
• Enable customer-facing teams to run their local business for the benefit of customers and Bayer;
• Improve Bayer’s customer experience and maximize awareness, engagement, and the value of the Bayer brand while optimizing ROI through impactful campaigns.

Bayer is committed to a flexible hybrid working environment. This is a permanent position in Canada, preferably based out of Guelph, Ontario.

What you will do:

• Lead the development and implementation of communication strategies that enhance awareness, consideration, demand, and loyalty for key brands and the overall Bayer portfolio using a mix of communication mediums.
• Co-create with cross-functional stakeholders including the Canadian Marketing Community, Product Teams, Market Development, Legal, and Regulatory. The goal is to raise alignment and increase the impact of broad foundational components and localized flexible tactics that ensure customer relevance and maximize impact and efficiency.
• Reinforce the Bayer brand experience, striving for stakeholders to uphold brand standards and consistency.
• Guide internal and external stakeholders as well as agency resources to ensure positioning is consistent with enterprise, brand, and marketing objectives.
• Lead development of prioritized support materials, advertising, and sponsorships.
• Lead development of campaigns that enhance the launch of new products and accelerate the growth of prioritized existing brands/solutions.
• Lead content creation that supports prioritized customer-facing activities, including major field tours, tradeshows, customer events, and other customer-focused requirements at the unit level.
• Manage communication plans to deliver on time and within defined budgets while optimizing ROI.
• Actively seek efficient and impactful ways to connect with customers through digital means, both broadly (mass) and targeted.

Who you are:

• B.A./B.S. in Agriculture, Marketing, Communications, or Business, with a minimum of 5 years of aligned experience.
• Thorough understanding of communications, direct marketing, and technical understanding of Bayer’s complete portfolio.
• Strong knowledge of the grower customer in Canada.
• Effective organizational, project management, and time management abilities.
• Able to prioritize effectively and have strong attention to detail.
• Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines.
• Commitment to co-creation, collaboration, and teamwork.
• Possess a valid Canadian driver’s license.
• Fluent in English and French is considered an asset.

What we offer:

• Competitive compensation and rewards package.
• Collaborative, diverse, and inclusive culture.
• Career development and global opportunities.
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings.

Bayer is committed to fostering, cultivating, and preserving a culture of inclusion and diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, and unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

This posting will be available for application until July 9, 2025.

Bayer welcomes and encourages applications from people with disabilities. Candidates requiring accommodations due to a disability or medical need are encouraged to notify the Bayer representative they will be meeting with to ensure appropriate arrangements can be made.