Customer Business Manager, Alternate Channels

Ferrero International S.A.; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading global food company is seeking a Customer Business Manager for Alternate Channels in Toronto. In this remote role, you'll drive strategic sales initiatives and collaborate with retail partners to enhance performance. The ideal candidate has a Bachelor's degree and over 4 years in the CPG industry, with strong skills in negotiation and customer relationship management. This position offers an opportunity to influence business growth across key accounts.

Qualifications

• 4+ years experience in CPG/FMCG industry.
• Strong knowledge of grocery business and distribution network.
• Skill in budget preparation and fiscal management.

Responsibilities

• Align trade spend with business objectives and compliance guidelines.
• Deliver on Ferrero’s Triple Win Model.
• Prepare commercial contracts and align promotional plans.

Skills

Negotiation

Analytical skills

Customer relationship management

Presentation skills

Education

Bachelor’s degree

Tools

MS Office

Excel

Database management

Job description

Customer Business Manager, Alternate Channels

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the National Customer Business Manager – Alternate Channels, you will lead the development and execution of Ferrero’s Triple Win Model, driving topline sales and revenue across key alternate channel accounts. You will shape and implement sales strategies—including targets, programs, commercial initiatives, and promotional policies—ensuring they're aligned with Ferrero’s corporate objectives and volume/trade goals.

In this role, you will collaborate directly with retail partners to activate initiatives that succeed in-store and stay true to Ferrero’s strategic vision. On a project basis, you will also support the Associate Sales Director with high-impact account management for Costco and Dollarama, strengthening Ferrero’s presence and performance within these critical partners.

This position is Remote, but will need to be based out of the Greater Toronto Area or Ottawa area for access to customers.

Main Responsibilities:

Budget & Strategic Planning

• Align trade spend with business objectives and compliance guidelines
• Set volume targets and propose budgets to drive topline revenue
• Lead development of the Annual Business Plan based on performance tracking

Stakeholder & Relationship Management

• Serve as main contact for Category Buyers, fostering strategic partnerships
• Share sales activity insights with Sales Leadership
• Maintain high-level trade engagement and cross-functional collaboration

Client Growth & Development

• Deliver on Ferrero’s Triple Win Model with assigned accounts
• Shape and execute OGST growth plans across categories and formats
• Identify performance gaps and propose client-specific growth strategies
• Expand business through new customer acquisition and financial coordination

Inventory & Promotion Optimization

• Forecast cost structures and inventory movement for assigned items
• Monitor sell-in/sell-out dynamics and sales performance versus budget
• Recommend store-level inventory adjustments and seasonal order planning
• Maintain product freshness through dynamic inventory sell-through analysis

Contract Negotiation & Promotional Planning

• Prepare and present commercial contracts
• Align promotional plans with Marketing and Trade Marketing teams
• Identify additional opportunities and supervise execution across accounts
• Communicate channel strategies and promotional initiatives to clients
• Develop presentations to drive business objectives
• Resolve operational issues and ensure continuity in daily market activity
• Recommend tailored retail and coverage strategies per account
• Use market dynamics and sales data to inform strategic decisions
• Deliver actionable insights for Category Reviews and planogram projects
• Conduct post-promo analyses and recommend improvements
• Support strategic planning with risk assessments and error correction reports

Who we are looking for:

• Bachelor’s degree with 4+ years experience working within the CPG/FMCG industry
• CPG market, customer base and market dynamics knowledge
• Knowledge of Grocery business and distribution network
• Analytical abilities and data proficiency with original thought to interpret
• Excel, database management, macro’s abilities
• Strong knowledge of MS Office software
• Knowledge and Experience of assigned Customers’ Culture and operating guidelines
• Customer systems knowledge and experience
• Skill in budget preparation and fiscal management
• Skill in planning, organizing, and implementing a range of sales promotion programs and/or events
• Experience with category management and trade marketing
• Negotiation, presentation and financial skills

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Accommodations

Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.