Customer Acquisition Manager

CoVet; Canada; Remote; CAD 80,000 - 90,000; Full time

Job summary

A leading veterinary technology firm is seeking a seasoned Customer Acquisition Manager to lead global growth initiatives. This role involves developing and executing paid media strategies across multiple channels. Ideal candidates will have over 7 years of experience in B2B marketing, a strong data analysis background, and excellent communication skills. The position offers a remote-first culture with a competitive salary range of 80,000 - 90,000 CAD per year.

Benefits

Remote-first culture

Cross-functional collaboration

Ownership and flexibility

Qualifications

• 7+ years in growth or acquisition marketing with B2B focus.
• Experience running paid campaigns globally.
• Strong data skills to turn reporting into insights.

Responsibilities

• Lead planning and execution for acquisition channels.
• Localize campaigns for different markets.
• Optimize performance across key KPIs.

Skills

Growth marketing

B2B marketing

Data analysis

Campaign management

Communication

Tools

GA4

Google Tag Manager

Looker Studio

Zapier

BigQuery

Job description

CoVet is an AI copilot application built to assist veterinary professionals by saving them time and allowing them to focus more on animal care—or even get home on time. We are a small, passionate, and agile team with a strong mission to improve the veterinary industry through innovative technology.

About the role

We’re hiring a seasoned Customer Acquisition Manager to lead the charge on global growth. You’ll develop and execute paid media strategies that drive trials, leads, and revenue — supporting both SMB and enterprise B2B sales across new and existing markets.

You’ll oversee a full stack of acquisition channels, including SEM, paid social, display, programmatic, and brand ads. You’ll also contribute to our offline media strategy as we scale. With 7+ years of experience, you’ll bring strategic clarity, operational precision, and creative insight to every campaign.

*International applicants welcome*

What you'll do

• Lead planning and execution for the following acquisition channels: SEM, Display Media, Paid Social (LinkedIn, Meta, YouTube, TikTok, Reddit, etc.), Programmatic/Brand Advertising, and Offline Media campaigns as part of brand awareness
• Localize campaigns with multilingual support and segment by market size, language, and funnel stage
• Own creative briefs, targeting strategies, and landing page optimization in collaboration with content and product marketing
• Optimize performance across key KPIs: CPA, CAC, ROAS, CPM, AOV, Brand Awareness
• Build dashboards and reporting frameworks (weekly, monthly, quarterly) using: GA4, Looker Studio, Google Tag Manager, and BigQuery
• Implement automations via Zapier and custom UTM tagging
• Continuously A/B test creatives, offers, audiences, and funnels
• Support new market entry strategy and campaigns
• Identify acquisition levers for increasing LTV and market share
• Collaborate with content, lifecycle, and community teams on cross-channel planning
• Provide insights into audience behaviour, segment health, and lead quality

Qualifications

Required

• 7+ years in growth or acquisition marketing with B2B focus
• Deep experience running paid campaigns globally across key digital and offline channels
• Strong data skills and ability to turn reporting into insight
• Experience building and managing custom audiences using CRM and behavioural data
• Comfortable working across languages, markets, and sales motions (SMB + enterprise)
• Experience supporting multiple market types: SMB, mid-market, enterprise
• Excellent communication skills, able to work cross-functionally and with international teams

Preferred

• Background in brand + performance hybrid campaigns
• Experience coordinating with field marketing, PR, or ABM teams
• Experience localizing campaigns across multilingual markets

How You’ll Help Us Grow

• Increase Market Share
• Expand into New Markets
• Increase Customer LTV
• Improve Brand Visibility Globally
• Comfortable working with CRM and marketing data to create targetable audience segments.
• Familiarity with Zapier or other workflow automation tools

Why Join Us?

• Work on global acquisition campaigns with real impact
• Collaborate with a multilingual, cross-functional team
• Shape the future of marketing in a fast-moving, high-growth environment
• Enjoy a remote-first culture with flexibility and ownership

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.

The pay range for this role is:

80,000 - 90,000 CAD per year (Remote (Canada))