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A leading digital recruitment agency in Canada is seeking a CRO, Data & Analytics Manager to enhance their client projects through data-driven strategies. This role involves developing CRO roadmaps, executing A/B testing, and building insightful dashboards. The agency promotes a dynamic work culture, offering flexible work arrangements and comprehensive benefits including healthcare and training opportunities.
Disclaimer : Kaboodle Digital is a digital recruitment agency working to find the best talent for brilliant clients in the digital space.
I’m thrilled to be assisting this award-winning agency in finding a new CRO, Data & Analytics Manager to join its incredible team. They work hard, play hard, and take Fridays off. Excellent work-life balance.
The role :
The role of CRO, data and analytics manager brings together the combined elements of delivering best in class CRO projects for our clients. The CRO Manager will be responsible for the development of research-focused CRO testing and recommendations alongside roadmap delivery. Using platforms such as VWO, Convert, PageSense, MS Clarity and or Hotjar.
They will also support the agency with the delivery of insightful and powerful reporting through Looker Studio, alongside the auditing and implementation of tagging and tracking for clients.
The CRO Team is a key part of the newly formed Behavioural Science and Innovation team. You will be instrumental in delivering our approach of prioritising insights, research & hypothesis-led testing, over velocity of testing.
There will be a focus on continual improvement, alongside combining behavioural models and customer engagement data to inform recommendations.
You’ll be joining a dynamic and fun team of digital and data fanatics, with the unique opportunity to help evolve and develop the agency’s growing CRO and CX offering.
Working with market-leading tools, you’ll be helping to make data-driven decisions on all aspects of the digital customer experience.
You will be known as the expert for A / B testing and will evangelise the potential of CRO and our insights-led approach across the organisation.
It’s a key role as you will have a direct impact on the customer journey, website performance, and be at the core of a test and learn culture within the company.
We are looking for…
We’re looking for a passionate individual to support our CRO, data and analytics offering with the passion and proactivity to deliver continuous improvement and opportunities, both to our clients and the agency.
You must have hands-on experience of working on CRO projects and have had experience of using platforms such as VWO, PageSense and Hotjar on a daily basis, as well as daily experience of building, maintaining and using Looker Studio.
You should also have experience of tagging and tracking implementation, and using platforms including Google Tag Manager and GA4, being able to engage in problem-solving audits of tracking to identify and rectify problems when they arise.
You must be able to plan and prioritise, both to build and deliver client roadmaps to ensure maximum value, but also to ensure delivery of projects to schedule.
Key responsibilities :
CRO Strategy & Execution – Develop and execute a structured CRO roadmap, conducting audits, A / B and multivariate testing, and data-driven optimisations to improve conversion rates through platforms including VWO (or similar), Hotjar and PageSense.
User Experience (UX) & Behavioral Insights – Leverage qualitative and quantitative data to recommend UX / UI improvements based on behavioral science principles.
Reporting & Dashboard Development – Build, maintain, and optimise reporting dashboards in Looker Studio and other visualisation tools to provide real-time insights.
Tagging & Tracking Implementation – Define, document, and manage tracking requirements, ensuring accurate data collection, including experience of Google Tag Manager (GTM) and GA4.
Data Accuracy & Insights – Ensure consistency and reliability across marketing and CRO reports, translating insights into actionable recommendations.
Client Strategy & Servicing – Establish strong relationships with clients, providing regular reporting, strategic recommendations, and performance updates.
Collaboration & Integration – Work closely with other departments (SEO, paid media, development) to integrate CRO strategies into broader marketing efforts.
Innovation & Automation – Work alongside the innovation team to automate reportingand optimize testing processes to improve efficiency.
Quality Assurance & Best Practices – Conduct rigorous QA checks on CRO implementations, ensuring best practices are upheld across all client accounts.
Training & Team Development – Mentor junior team members, provide training on CRO tools and best practices, and promote a structured test-and-learn culture.
Package
Please get in touch for more info and an immediate meeting with this fantastic agency.
Please send CV to jfraser@kaboodledigital.com
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