CRM Specialist, ESPN BET

PENN Interactive; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading interactive gaming company in Toronto is seeking a CRM Specialist to draft promotional content, manage customer segments, and execute multi-channel campaigns. The ideal candidate will possess a strong background in CRM strategies, analytics, and collaboration with marketing teams. This role requires a proactive approach to enhance user engagement and retention across platforms with a focus on data-driven decision making. Competitive compensation and comprehensive benefits are offered.

Benefits

Bonus opportunities

Best-in-class benefits

Expert guidance for personal support

Qualifications

• 2+ years of CRM experience or equivalent position.
• In-depth knowledge of the iGaming/retail sportsbook space.
• Strong team player with a collaborative approach.

Responsibilities

• Draft personalized and engaging promotional copy for the customer base.
• Prepare, schedule, and analyze promotions and lifecycle communications.
• Use data to identify customer behaviors and improve experiences.

Skills

CRM campaign management

Copywriting

Data analysis

Project management

Customer engagement strategies

Education

Bachelor’s Degree in Marketing, Business, or Communications

Tools

Optimove

Job description

About the Role & Team

As a CRM Specialist, you will draft copy, work with marketing operations and the creative team to collect and verify promotional terms and assets as well as schedule and execute campaigns in our CRM tool. You will manage customer segments and help oversee the communications calendar in conjunction with the ESPN BET Sportsbook team to create a cohesive cross-platform experience. The ideal candidate will be data-driven, detail oriented and have proven experience in delivering end-to-end CRM campaigns across email, push and in-app mobile messaging.

About the Work

• Work as part of the ESPN BET CRM team to prepare, schedule and analyze promotions and lifecycle communications for the ESPN BET brand.
• Draft personalized and engaging promotional copy for our customer base
• Work hand-in-hand with both the marketing operations and commercial sportsbook teams to coordinate logistics and execution of marketing campaigns.
• Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path.
• Collaborate and strategize with the ESPN BET Sportsbook team to ensure we create a cohesive cross-platform user experience.
• Use data and work closely with the analytics and commercial marketing teams to identify key customer behaviors, provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience.
• Be a proactive part of the ideation process, contributing in team meetings and strategy sessions.
• Other duties as required.

About You

• Bachelor’s Degree in Marketing, Business, Communications or related field, or equivalent work experience.
• 2+ years CRM experience or equivalent position.
• In-depth knowledge of the iGaming/retail sportsbook space.
• Proven experience in delivering end-to-end CRM campaigns across email, push, SMS and in-app mobile messaging; Optimove experience a plus.
• Strong copywriting and project management skills.
• High level of attention to detail is a must.
• Data-driven and curious about customer behavior.
• Optimistic, solutions oriented and a great problem solver.
• Strong team player, always willing to offer support and assistance when required.
• Collaborative in your approach and good at building strong working relationships.

Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.