CRM Specialist

Activate; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

RRSP and benefits (medical, dental, &视

Employee assistance program (EAP)

Paid time off

Ongoing learning and training

Free game play and employee discounts

Casual dress code

Job summary

Activate is seeking a CRM Specialist to build and optimize lifecycle marketing across corporate stores. You will convert customer data into measurable growth, design journeys for acquisition, retention, and rebooking, and run A/B tests to improve performance.

You will manage audience segmentation in Braze, report on campaign results, and partner with Growth & Revenue Marketing to align campaigns with seasonal priorities and store needs.

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation.
• Hands-on experience with Braze or similar CRM/MA platform.
• Experience building customer journeys, audience segments, and campaign workflows.

Responsibilities

• Build and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including objectives and reporting.
• Create acquisition, retention, rebooking, and win-back campaigns with clear messaging and timing.
• Manage audience segments, journey logic, and campaign workflows in the CRM platform.

Skills

CRM strategy

Lifecycle campaigns

A/B testing

Data-driven decisions

Cross-functional coordination

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Braze

Marketing automation

Job description

#EnterTheGame

Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgettable experience. We believe play should move people - physically and socially. Behind every room, you’ll need your reflexes, wits, and a team to beat the challenges - it’s easy to start, hard to beat.

Press play on this video to see Activate in action (we promiseit’sworth it). Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.

Position Overview

The CRM Specialist works under the direction of the Director, Growth & Revenue Marketing (AGS) and will build and execute Activate’s CRM and lifecycle marketing program across corporate stores.

This role is accountable for converting customer data, campaign testing, and lifecycle strategy into measurable booking growth. The CRM Specialist will design and launch acquisition, retention, rebooking, and win-back journeys; manage audience segmentation in Braze; develop structured A/B tests; report on campaign performance; and provide recommendations to scale, revise, or pause campaigns based on results.

This job posting is for an existing vacancy. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.

Responsibilities/Accountabilities

Building the CRM Program

• Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including campaign types, target audiences, timing, and reporting requirements
• Create acquisition, retention, rebooking, and win-back campaigns with defined objectives, audience criteria, messaging, launch timing, and success measures
• Build and maintain audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform
• Track CRM campaign impact on bookings, rebookings, customer engagement, and store-level performance using agreed reporting measures
• Document repeatable CRM processes, campaign briefs, testing procedures, and reporting templates to support consistent execution as the program scales

Campaign Execution & Testing

• Build, launch, monitor, and optimize CRM campaigns across available channels, including email, SMS, push notifications, and other lifecycle touchpoints
• Develop A/B testing plans that include the hypothesis, test audience, control group, variable being tested, measurement period, and success criteria
• Prepare campaign performance summaries that identify results, insights, risks, and recommended next actions for each campaign or test
• Partner with Growth & Revenue Marketing to translate commercial priorities, seasonal campaigns, promotions, and store needs into CRM campaign plans
• Use AI tools to support campaign briefing, copy development, segmentation review, performance analysis, reporting, and workflow documentation

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation
• Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset
• Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes
• Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations
• Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment
• Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals
• Experience using AI tools to support copy development, segmentation, reporting, analysis, or workflow efficiency
• Strong written communication, organization, prioritization, and cross-functional coordination skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field is considered an asset

Perks That Power Our People

• Competitive salary
• RRSP and benefits (medical, dental, vision, and basic life insurance)
• Employee assistance program (EAP)
• Paid time off
• Ongoing learning and training with a focus on technology and innovation
• Free game play and employee discounts
• Fun and dynamic work environment
• Casual and comfortable dress code
  

Successful completion of a criminal record check is a condition of employment for this position.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact [e-mail] which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.