CRM Specialist

Activate Games; Toronto; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

EAP

Paid time off

Learning & training

Free game play

Casual dress code

On-site parking

Job summary

Activate is seeking a CRM Specialist to build and run Activate's CRM and lifecycle program across corporate stores. You will design journeys for acquisition, retention, rebooking and win-back, manage Braze segments, run A/B tests, and report on performance to drive booking growth.

This full-time, permanent role is based at our Winnipeg corporate office, with consideration for remote candidates outside the province.

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation.
• Hands-on experience with Braze or a similar CRM/marketing automation platform.
• Experience designing and improving customer journeys and segments.
• Proven ability to run A/B tests and report results.
• Strong written communication and cross-functional collaboration.
• Bachelor’s degree in Marketing, Business, Communications or related field is an asset.

Responsibilities

• Build and manage CRM and lifecycle campaigns for Activate corporate stores.
• Create acquisition, retention, rebooking, and win-back journeys.
• Segment audiences and define journey logic and frequency rules.
• Track campaign impact on bookings and store performance.
• Collaborate with Growth & Revenue Marketing to translate priorities into CRM plan.
• Use AI tools to support copy, segmentation, reporting, and workflows.

Skills

CRM

Lifecycle Marketing

Growth Marketing

Marketing Automation

A/B Testing

AI Tools

Data Analysis

Communication

Education

Bachelor's degree

Tools

Braze

Job description

EnterTheGame

Activate: What We Do

Activate is redefining how the world plays across Canada, US, and beyond into the global market. We're a technology company that fuses a game, a workout, and a party into one unforgettable experience. We believe play should move people - physically and socially. Behind every room, you'll need your reflexes, wits, and a team to beat the challenges - it's easy to start, hard to beat.

Press play on this video to see Activate in action (we promise it's worth it). Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.

Position Overview

The CRM Specialist works under the direction of the Director, Growth & Revenue Marketing (AGS) and will build and execute Activate's CRM and lifecycle marketing program across corporate stores.

This role is accountable for converting customer data, campaign testing, and lifecycle strategy into measurable booking growth. The CRM Specialist will design and launch acquisition, retention, rebooking, and win-back journeys; manage audience segmentation in Braze; develop structured A/B tests; report on campaign performance; and provide recommendations to scale, revise, or pause campaigns based on results.

This job posting is for an existing vacancy. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.

Responsibilities/Accountabilities

Building the CRM Program

• Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including campaign types, target audiences, timing, and reporting requirements
• Create acquisition, retention, rebooking, and win-back campaigns with defined objectives, audience criteria, messaging, launch timing, and success measures
• Build and maintain audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform
• Track CRM campaign impact on bookings, rebookings, customer engagement, and store-level performance using agreed reporting measures
• Document repeatable CRM processes, campaign briefs, testing procedures, and reporting templates to support consistent execution as the program scales

Campaign Execution & Testing

• Build, launch, monitor, and optimize CRM campaigns across available channels, including email, SMS, push notifications, and other lifecycle touchpoints
• Develop A/B testing plans that include the hypothesis, test audience, control group, and variable being tested, measurement period, and success criteria
• Prepare campaign performance summaries that identify results, insights, risks, and recommended next actions for each campaign or test
• Partner with Growth & Revenue Marketing to translate commercial priorities, seasonal campaigns, promotions, and store needs into CRM campaign plans
• Use AI tools to support campaign briefing, copy development, segmentation review, performance analysis, reporting, and workflow documentation

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation
• Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset
• Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes
• Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations
• Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment
• Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals
• Experience using AI tools to support copy development, segmentation, reporting, and analysis or workflow efficiency
• Strong written communication, organization, prioritization, and cross-functional coordination skills
• Bachelor's degree in Marketing, Business, Communications, or a related field is considered an asset

Perks That Power Our People

• Competitive salary
• 401(k) and benefits (medical, dental, vision, and basic life insurance)
• Employee assistance program (EAP)
• Paid time off
• Ongoing learning and training with a focus on technology and innovation
• Free game play and employee discounts
• Fun and dynamic work environment
• Casual and comfortable dress code
• On-site parking

Successful completion of a criminal record check is a condition of employment for this position.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact [e-mail] which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.