CRM Marketing Specialist (12-Month Contract)

Sunwing Vacations Group; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Sunwing Vacations Group is seeking a CRM Marketing Specialist for a 12-month contract in Toronto. The role involves managing digital marketing strategies across various channels, ensuring effective campaign execution, and enhancing customer engagement through meticulous attention to detail. Ideal candidates will have a strong foundation in CRM and digital marketing, emphasizing collaboration and customer-centric practices.

Benefits

RRSP Matching Program

Growth opportunities

Free Parking

Open concept workspace

Fresh Café with affordable meals

Qualifications

• 1 - 3 years of CRM experience.
• Experience in digital marketing with direct channels.
• Proficient in managing multiple projects simultaneously.

Responsibilities

• Schedule and maintain ad hoc digital campaigns.
• Coordinate with internal stakeholders for campaign execution.
• Develop processes for tracking campaign results.

Skills

Digital marketing

Attention to detail

Communication

Project management

Tools

MS Office

Digital collaboration tools

Job description

CRM Marketing Specialist (12-Month Contract)

Job Description

Posted Wednesday, June 11, 2025 at 4:00 a.m.

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:

Under Sunwing Vacations, we are looking for a CRM Specialist, Marketing to join us in making vacation dreams come true. As the CRM Specialist, Marketing you will support the development and implementation of marketing strategies for direct digital channels (email, app, personalization), contributing to acquisition, conversion, retention, and loyalty goals. The position reports to the CRM Manager and will be located in Toronto, ON.

What You’ll Do:

• Schedule and maintain the calendar of ad hoc digital campaigns across all direct channels (email, app, personalization)
• Contribute to the planning, implementation and monitoring of automated journeys and life-cycle based campaigns across all channels
• Coordinate with internal stakeholders to ensure campaign creation and execution are delivered on time and with minimal executional issues
• With support of the Manager, CRM Marketing, contribute to campaign messaging, segmentation and personalization tactics based on a solid understanding of business and campaign level objectives
• Coordinate execution of cooperative marketing activities to ensure all digital direct marketing commitments are fulfilled
• Support campaign testing plans, ensuring requirements are implemented across all relevant channels
• Contribute to and implement campaign briefs across all digital direct channels.
• Liaise with internal stakeholders, including Creative, Communications, Brand and Translation teams, to brief, acquire and traffic all content necessary for digital direct campaigns
• Ensure all content is on brand, supports campaign objectives and is aligned across all channels
• Work closely with Digital Marketing coordinators to support execution of campaigns, playing a key role in quality assurance
• Develop and maintain processes for tracking multi-channel campaign results, both at a campaign and program level
• Identify opportunities to optimize campaign performance with a view to increase conversion and customer lifetime value
• Contribute to the development and communication of Digital Direct business reviews-- weekly, monthly quarterly, annually.

What You’ll Need:

• 1 - 3 years of CRM experience
• Proven experience in digital marketing, preferably with direct channels such as email
• Ability to maintain a keen attention to detail within a fast paced environment
• Strong English communication skills: French considered an asset
• A customer-centric mindset
• Proficient in MS Office suite and digital collaboration tools
• Ability to manage and prioritize multiple projects simultaneous

What We Offer:

• RRSP Matching Program
• Growth opportunities
• Free Parking
• Open concept, collaborative workspace
• Fresh Café with delicious snacks and meals at a subsidized price!
• Opportunity to give back through our social responsibility initiatives

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC;we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered withWhite Ribbonto help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions.Total wellbeing -Our approach is for holistic opportunities to help employeesBe EPIC and Be Well. Learning and development -Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email [e-mail]