CRM & Email Marketing Manager

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters; We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• Paid Personal Days
• Generous Benefit package
• Employee Assistance Program
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events
• Free Gym Access
• Free Parking
• Day Off On Your Birthday
• Discounts

Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM)? If so, we have an exciting opportunity for you to join our team as a Mid-Level Email Marketing and CRM Manager at Moose Knuckles. Play an important role within the digital marketing team to drive key media and business goals.

Some of what you’ll do:

Email Campaign Management:

• Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
• Create, design, and implement engaging email marketing campaigns.
• Develop and execute segmented email strategies to target different customer segments.
• Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
• Create engaging and conversion-focused email content and landing pages.
• Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.
• Monitor email deliverability and work to improve email list hygiene.

Growth of 1st Party Database:

• Assist in building and maintaining a robust growth strategy to boost database.
• Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
• Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
• Work on omnichannel building of database w/ B&M.
• Build 3rd party partnerships to expand the database. (Klarna, payment channels)
• Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
• Utilize customer data to personalize communications and drive customer retention.

Customer Segmentation:

• Work with the CRM & Email Platform to pool customer database, start collecting different attributes online and offline to initiate segmentation.
• Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns.
• Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
• Identify opportunities for creating tailored content based on customer behavior and preferences.

Analytics and Reporting:

• Report on database and segments growth along w/ sales performance.
• Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
• Generate regular reports and provide insights to improve campaign effectiveness.
• Monitor key performance indicators (KPIs) and make data-driven recommendations.

A/B Testing:

• Plan and conduct A/B tests to optimize email content and CRM workflows.
• Interpret test results to refine strategies for better results.

Compliance and Best Practices:

• Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.
• Stay updated on industry best practices and emerging trends in email marketing and CRM.

Some of what you’ll need:

• Bachelor’s degree in marketing, Business, or a related field preferred.
• 3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
• Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Project management experience.
• Technically adept with the ability to easily pick up CMS and software systems.
• Fast learner and highly motivated self-starter.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for design and content.
• Detail-oriented and highly organized.
• A passion for staying updated on digital marketing trends and best practices.
• Bilingual.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.