CRM Associate – Lifecycle Marketing & Retention at Cookunity

Cookunity; Toronto; On-site; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

Flexible PTO

Sabbatical: 5 years

Paid Family leave

Wellness subsidies

AI-assisted tools access

Job summary

CookUnity in Toronto, ON is seeking a CRM Associate – Lifecycle Marketing & Retention to join the on-site CRM team. You will plan, implement, and optimize emails, SMS, push, and in-app messages as part of our Lifecycle campaigns, aligning with stakeholders to improve retention and revenue.

The role requires 2+ years in D2C email marketing, experience building campaigns from scratch, and strong English communication.

Qualifications

• 2+ years of working experience in D2C email marketing.
• Experience building and deploying emails from scratch.
• Experience working cross-functionally with creative partners (designers & copywriters).
• Experience operating a CRM platform (e.g., Braze, Iterable, Klaviyo, Customer.io, etc.).
• Strong written and verbal English skills.
• Excellent attention to detail and ability to juggle multiple tasks on tight deadlines.

Responsibilities

• Own implementation of emails, SMS, push notifications, and in-app messages for Lifecycle campaigns.
• Maintain the CRM marketing calendar and roadmap.
• Support weekly performance reporting.
• Coordinate with engineering, product, and data teams to align campaigns and dashboards.
• Collaborate with internal teams on briefs, copy, design, and sign-off processes.

Skills

D2C email marketing

Email deployment

Cross-functional collaboration

CRM platforms

English fluency

Attention to detail

Tools

Braze

Iterable

Klaviyo

Customer.io

Job description

Apply for CRM Associate – Lifecycle Marketing & Retention at Cookunity in Toronto, ON, CA. This Full time on site position offers great opportunities for career growth.

About CookUnity

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

About the Team

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO'ers! Every member of the CRM team embodies a strong bias toward action.

The role

The CRM Specialist – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Lifecycle efforts, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Responsibilities

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to: writing briefs for emails, push notifications, SMS, and in-app messages collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports coordinating copy and design work to ensure deadlines are met collaborating with other internal teams to help support their initiatives facilitate internal sign-off of communications from internal stakeholders

Qualifications

• 2+ years of working experience in D2C email marketing
• Experience with building and deploying emails from scratch
• Experience working cross-functionally with creative partners (designers & copywriters)
• Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)
• Very strong written and verbal skills in English
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Preferred requirements

• Experience with Braze platform
• Experience with SMS marketing in a D2C environment
• General understanding of HTML
• General understanding of personalization in CRM
• Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision.

Benefits

• Health Insurance coverage (Canada Life)
• Flexible Paid Time Off
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave.
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly.
• AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

CookUnity is an Equal Opportunity Employer

We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.