CRM and Email Marketing Manager

Email Campaign Management:

Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
Create, design, and implement engaging email marketing campaigns.
Develop and execute segmented email strategies to target different customer segments.
Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
Create engaging and conversion-focused email content and landing pages.
Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.
Monitor email deliverability and work to improve email list hygiene.

Growth of 1st Party Database:

Assist in building and maintaining a robust growth strategy to boost database.
Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
Work on omnichannel building of database with B&M.
Build 3rd party partnerships to expand the database (Klarna, payment channels).
Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
Utilize customer data to personalize communications and drive customer retention.

Customer Segmentation:

Work with the CRM & Email Platform to pool customer database, start collecting different attributes online and offline to initiate segmentation.
Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns.
Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
Identify opportunities for creating tailored content based on customer behavior and preferences.

Analytics and Reporting:

Report on database and segments growth along with sales performance.
Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
Generate regular reports and provide insights to improve campaign effectiveness.
Monitor key performance indicators (KPIs) and make data-driven recommendations.

A/B Testing:

Plan and conduct A/B tests to optimize email content and CRM workflows.
Interpret test results to refine strategies for better results.

Compliance and Best Practices:

Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.
Stay updated on industry best practices and emerging trends in email marketing and CRM.

Some of what you’ll need:

Bachelor’s degree in marketing, Business, or a related field preferred.
3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
Strong proficiency in the Shopify ecosystem.
Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Project management experience.
Technically adept with the ability to easily pick up CMS and software systems.
Fast learner and highly motivated self-starter.
Excellent written and verbal communication skills.
Creative mindset with an eye for design and content.
Detail-oriented and highly organized.
A passion for staying updated on digital marketing trends and best practices.
Bilingual.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.

Advantages:
Paid Personal Days
3 weeks Accrued days
Generous Benefit package
Employee Assistance Program
Employee Loyalty Reward Program
Generous welcome gift
Company events
Free Gym Access
Free Parking
Day Off On Your Birthday
Discounts

Responsibilities:
Email Campaign Management
CRM Management
Customer Segmentation
Analytics and Reporting
A/B Testing
Compliance and Best Practices

Qualifications:
Bachelor’s degree in marketing, Business, or a related field preferred.
3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.

Summary:
Email & CRM Manager driving strategy, growth, segmentation, A/B testing, and data-driven insights.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.