CRM and Digital Analyst.

Laura Canada; Laval; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a leading women's fashion retailer in Laval as a CRM and Digital Analyst, tasked with optimizing customer experiences through rigorous data analysis. Collaborate with various departments to enhance marketing strategies and leverage insights for informed decision-making, all while enjoying a supportive work environment that prioritizes employee growth and well-being.

Benefits

Paid time off

Flexible leave options

Employee discounts

Health insurance

RRSP contributions

Qualifications

• At least three years of experience in digital and CRM analytics.
• Experience with behavioral and funnel analysis.
• Strong communication skills to explain complex topics simply.

Responsibilities

• Develop and present findings on analytical initiatives.
• Monitor customer lifecycle and improve results through collaboration.
• Assist in CRM and analytical IT projects.

Skills

Data analysis

Communication

CRM analytics

Education

University degree

Tools

CRM data platform

Web analytics tools

Job description

Join our team to achieve your full career potential! We are proactive, outside-the-box thinkers and doers committed to making the iconic Laura and Melanie Lyne brands shine. Privately owned and based in Laval, Quebec, with a strong vision for innovation and enhancing employee and customer experiences, we help generations of Canadian women look and feel their best.

Job Description

Reporting to the Director of CRM and Customer Insights, the successful candidate will be relentlessly curious about optimizing the customer experience. They will identify opportunities through rigorous evaluation of CRM and digital analytics, effectively communicate findings to stakeholders, and collaborate on strategy development based on insights.

The CRM and Digital Analyst will leverage data from CRM and digital analytics tools organization-wide, playing both technical and strategic roles. They will shape marketing efforts by providing analyses and recommendations on various business questions.

Critical Functions

CRM Analysis

• Develop and present clear findings and recommendations to leadership on analytical initiatives.
• Integrate existing analytical tools into deliverables, manipulate, analyze, and interpret data from various sources.
• Monitor customer lifecycle and collaborate on tactics to improve results.
• Work with stakeholders to improve data availability and collaborate with IT on database and tool enhancements.
• Ensure data collection and integrity in collaboration with IT and other departments.
• Use descriptive and predictive techniques to deliver insights and recommendations.
• Present data clearly to leadership and partners, focusing on actionable business insights.
• Connect industry, business, data, and analytics trends to scalable processes.
• Monitor consumer acquisition and lifecycle, contributing to strategies that increase sales and loyalty.

Digital Analysis

• Measure customer acquisition, cost per lead, and identify challenges and opportunities.
• Collaborate with technical teams to assess the impact of solutions on customer behavior.
• Track key marketing metrics across channels such as email, social media, paid campaigns, and affiliates.

Internal Customer Support

• Assist in CRM and analytical IT projects.
• Support other departments with CRM and analytics requests.

Qualifications

The ideal candidate will have:

• A university degree and at least three (3) years of experience in digital and CRM analytics.
• Experience with behavioral, funnel, cohort, checkout, attribution analysis, and A/B testing.
• Experience with data integration (FTP, API, email) and data modeling in web analytics is an asset.
• Experience using a CRM data platform.
• Strong communication skills to explain complex topics simply.
• A passion for data analysis.
• Interest and knowledge of the fashion industry (brands, designers, customers).

Additional Information

Laura Canada is a family-owned retailer with two iconic women’s fashion brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market, and sell our collections across Canada, employing over 2,000 team members and operating more than 140 retail stores, along with online stores laura.ca and melanielyne.com. Our success stems from our commitment to delivering outstanding customer and employee experiences, guided by values of integrity, respect, teamwork, performance, and passion.

We prioritize your growth with extensive training and professional development, including coaching and internal advancement opportunities. Our workplace fosters a friendly, positive environment with team-building activities, celebrations, and a strong company culture. We support work-life balance with paid time off, summer hours, and flexible leave options. Employee benefits include discounts, referral rewards, milestone gifts, health insurance, RRSP contributions, sick days, and gym memberships to promote well-being.