CRM and Data Management Specialist

Supermom Business; Markham; On-site; CAD 40,000 - 55,000; Full time

Job summary

A dynamic marketing firm in York Region is looking for a CRM & Lead Activation Specialist. This entry-level role involves nurturing leads through automated workflows and campaigns using WhatsApp, Email, and SMS. Ideal candidates are recent graduates passionate about digital marketing, willing to learn and adapt, and possess strong attention to detail and communication skills. Join us to grow your career in a fast-paced environment.

Qualifications

• Strong English communication skills (written and spoken) are required.
• Familiarity with digital tools will be helpful.
• Willingness to learn and grow in a dynamic environment.

Responsibilities

• Support the development of automated CRM workflows.
• Help implement drip campaigns to engage leads.
• Monitor and track key metrics to improve engagement.

Skills

Attention to detail

Communication skills

Teamwork skills

Passion for CRM

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Tools

Google Sheets

Email platforms

CRM software

Job description

Are you a recent graduate or early in your career and passionate about digital marketing, automation, and customer engagement? We're looking for a CRM & Lead Activation Specialist to join our team and help us nurture leads into loyal customers using WhatsApp, Email, and SMS.

No prior full-time experience? No problem! If you're eager to learn, data-driven, and ready to work in a fast-paced environment—we want to hear from you!

What You'll Be Doing :

Lead Nurturing & Activation

• Support the development of automated CRM workflows (WhatsApp, Email, SMS).
• Help implement drip campaigns to engage leads throughout the funnel.
• Personalize communications based on audience segmentation and behavior.
• Assist in re-engagement efforts to bring back inactive leads.
• Work with Campaign Managers to align CRM with overall marketing efforts.

Database & Lead Management

• Maintain and update the lead database for accuracy and consistency.
• Segment leads using criteria like demographics and engagement.
• Help set up automated tagging and scoring systems to improve follow-up.
• Ensure leads are properly processed and uploaded into the CRM system.

Analytics & Performance

• Monitor and track key metrics like open rates, click rates, and conversions.
• Contribute to weekly / monthly reports and help interpret audience behavior.
• Use data to improve lead nurturing flows and segmentation.

Cross-Functional Collaboration

• Collaborate with Campaign Managers, Community Leads, and Content Teams.
• Ensure smooth integration of leads coming from different channels.
• Share learnings and help improve engagement strategies based on insights.

Requirements

What We're Looking For

• A Bachelor's degree in Marketing, Business, Communication, or a related field
• Passion for CRM, marketing automation, and customer journey mapping
• Familiarity with digital tools like Google Sheets, Email platforms, or CRM software (training will be provided)
• Strong attention to detail and organizational skills
• Willingness to learn, experiment, and grow in a dynamic environment
• Good communication and teamwork skills
• Strong English communication skills (written and spoken) are required

Bonus Points If You :

• Have done internships related to marketing or CRM
• Have basic experience with tools like HubSpot, Mailchimp, ActiveCampaign, or similar
• Are curious about lead scoring, segmentation, and behavior tracking

Seniority level

Entry level

Employment type

Full-time

Job function

Other

Industries

IT Services and IT Consulting