Creator Relations Manager

Viral Nation; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Canada is seeking a Creator Relations Manager. This role involves sourcing and engaging influencers to align with client goals, utilizing strong negotiation skills and social media analysis. The ideal candidate should have a minimum of 3 years experience in influencer marketing, a deep understanding of the creator economy, and excellent relationship-building abilities. This position offers the opportunity for impactful partnerships and collaboration within a diverse team.

Qualifications

• Minimum of 3 years of working experience with Influencer Marketing or Business Development.
• Demonstrate knowledge of analyzing social media metrics.
• Ability to build and maintain strong relationships with creators and talent agencies.

Responsibilities

• Source potential content creators through online channels.
• Develop and execute negotiation strategies for partnerships.
• Manage the end-to-end process of sourcing and finalizing agreements.

Skills

Influencer Marketing

Business Development

Negotiation Skills

Social Media Metrics Analysis

Relationship Building

Tools

Hubspot

Kantata

TikTok Creator Marketplace

PandaDoc

Job description

Position Overview

The Viral Nation is seeking a Creator Relations Manager responsible for identifying, engaging, and procuring strategic influencer partnerships that align with client goals and objectives. This role requires a deep understanding of the creator economy, social media landscape, strong influencer discovery capabilities, and the ability to build lasting relationships with influencers and talent agencies.

Responsibilities

• Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
• Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
• Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
• Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
• Provide general assistance to the team with ongoing projects for our broad Client base
• Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
• Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
• Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
• Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
• Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
• Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Qualifications and Skills

• Is an active participant and consumer of the social media industry
• Must have a minimum of 3 years of working experience with Influencer Marketing, Business Development, or in a sales environment
• Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
• Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
• Strong negotiation and relationship-building skills with creators/influencers and agencies
• Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
• Excellent communication (full proficiency in English) and interpersonal skills
• Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.