Creative Writer
UNICEF Canada
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Benefits offered by this job
Job summary
UNICEF Canada is seeking a Senior Copywriter to join The Playground creative team. You will craft compelling copy for integrated campaigns, digital commerce, CRM, social, and donor experiences, while maintaining a premium brand voice and strategic alignment.
A strong portfolio and ability to present ideas to stakeholders are essential. You will collaborate with the Creative Director, Art Director, and cross-functional partners to drive high-impact content and mentor colleagues in a fast-paced,
Qualifications
- 3-5 years of professional copywriting experience, preferably in a creative agency.
- Strong portfolio demonstrating integrated campaigns and digital content.
- Ability to develop concepts across channels and drive brand storytelling.
- Knowledge of brand strategy, digital marketing, and audience engagement.
- Familiarity with SEO/SEM best practices; bilingual English/French is a plus.
Responsibilities
- Lead copy development across campaigns, digital, CRM, social, and e-commerce.
- Collaborate with creative directors to shape concepts and messaging.
- Translate briefs into high-quality, conversion-focused content.
- Maintain a consistent premium brand voice across platforms.
- Review copy for accuracy and alignment with brand standards.
- Present concepts and rationale to stakeholders; mentor junior writers.
Skills
Education
Tools
Job description
Join UNICEF Canada – one of Canada’s most respected and historic charities – andbe part of a high-impact, mission-driven teamworking across Canada and globally to create a better world for children.
Creative Writer
Permanent, Full-time
Creative Director
N/A
$55,000 to $62,000 annually with benefits and 3 weeks paid vacation
Toronto
UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday & Wednesday).
UNICEFis the world’s most powerful force for children.Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life-saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.
UNICEF Canadais one of 32 National Committees (NatComms) located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well‑being of children and youth.
UNICEF Canada is looking for a Senior Copywriter who combines exceptional writing ability with strong conceptual thinking and a strategic understanding of brand and business objectives. As a member of The Playground creative team, you'll work closely with the Creative Director, Art Director, and cross‑functional partners to develop compelling ideas and high‑quality copy across integrated campaigns, digital commerce, CRM, social, and donor experiences. The ideal candidate is equally comfortable developing big campaign ideas and crafting precise, conversion‑focused messaging. You're a confident presenter, a collaborative creative partner, and someone who can elevate the quality of work through thoughtful direction and mentorship. With a heart for storytelling and a sharp editorial eye, you craft compelling content that reflects the dignity of the communities we serve and the integrity of our brand. You'll play an important role in shaping creative solutions, maintaining brand consistency, and helping the team deliver work that is both creatively impactful and drives donations. Experience working in marketing agency‑style environments with premium global brands and complex digital marketing ecosystems is strongly preferred.
- Lead copy development across integrated marketing campaigns, digital and social platforms, e‑commerce, CRM, and branded content.
- Partner closely with the Creative Director and Art Director to develop original creative concepts, campaign platforms, brand narratives, and compelling messaging.
- Translate business objectives, consumer insights, and strategic briefs into creative ideas that build brand relevance, engagement, and measurable results.
- Develop high‑impact headlines, scripts, campaign messaging, product storytelling, and conversion‑focused content across a variety of formats and channels.
- Establish and maintain a consistent, premium brand voice while ensuring messaging is tailored appropriately for specific platforms, audiences, and donor journeys.
- Review, edit, and approve copy from a creative quality perspective, ensuring accuracy, consistency, clarity, and alignment with brand standards before final stakeholder approvals.
- Confidently present creative concepts, articulate the strategic rationale behind ideas, and lead copy‑related discussions with internal stakeholders and clients.
- Work collaboratively with teams to refine creative solutions, address feedback, and navigate complex project requirements.
- Proactively identify opportunities to improve campaign messaging, content effectiveness, creative workflows, and copy standardization.
- Balance creative ambition with practical execution, managing multiple projects while maintaining high standards under tight deadlines.
- Championing innovative creative approaches, emerging technologies, and AI‑enabled workflows that enhance creative development, efficiency, and quality.
- Deliver high‑quality written content that meets project requirements, timelines, and strategic objectives—while effectively managing multiple assignments in a fast‑paced, deadline‑driven environment working in a project management tool such as Asana.
- Be able to maintain content archives, ensuring teams have access to the most current materials.
- As part of the Brand Marketing team, actively participate in post‑mortems with curiosity and a growth mindset—leveraging data insights to refine messaging, optimize performance, and deepen audience engagement.
- Demonstrate a commitment to continuous improvement by actively participating in training sessions, workshops, and industry conferences. Stay informed about emerging tools, technologies, and best practices to support the creative team’s ability to deliver high‑impact, innovative work.
- Bring a collaborative, roll‑up‑your‑sleeves attitude—willing to pitch in during peak periods to support the creative team with tasks beyond writing, such as attending shoots, assisting with small design requests, or contributing to production‑related activities as needed.
- A strong writer with a diploma or degree in Journalism, Communications, English, Marketing, or a related field.
- 3-5 years of professional copywriting experience, preferably within a creative agency, with demonstrated experience developing integrated campaigns and digital content.
- An exceptional portfolio showcasing strong conceptual thinking, integrated campaign ideas, brand storytelling, and performance‑driven copywriting. Portfolio link required when applying.
- Proven ability to develop compelling creative concepts and carry them through multiple channels and executions.
- Advanced understanding of brand strategy, consumer behaviour, digital marketing, and the role of copy in driving awareness, engagement, and conversion.
- Exceptional writing, editing, and storytelling skills, with the ability to move seamlessly between high‑level creative concepts and detailed technical or promotional copy.
- Knowledgeable in SEO/SEM best practices and how to use data to inform content strategy.
- Experience working with premium global brands and maintaining consistent brand voice across complex, multi‑channel campaigns.
- Experience with digital commerce, e‑commerce platforms, CRM, social media, and product marketing is a bonus.
- Confident presentation and communication skills, including experience presenting concepts and recommendations to senior stakeholders or clients.
- Excellent attention to detail, particularly when working with technical product information, promotional claims, legal requirements, and brand guidelines.
- Strong organizational skills, sound creative judgment, and the ability to manage competing priorities in a fast‑paced, high‑volume agency environment.
- Familiar with Canadian Press Style and bilingual in English and French (an asset).
- Experience working with non‑profit, humanitarian, healthcare and international aid a bonus.
- Experience contributing to integrated brand campaigns, product launches, or multi‑channel creative initiatives.
- Strong understanding of digital customer journeys, content optimization, and performance‑driven creative.
- Experience leveraging AI‑assisted creative tools to support concept development, copy optimization, and production workflows.
UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and has a high impact.
Members of the UNICEF Canada team have access to the following employee benefits:
- Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account
- Life, AD&D, & Long‑Term disability insurance coverage
- Employer match contributions (5%) to a Group Pension Plan
- Access to parental leave top‑up
- Fixed hybrid work environment to balance connection and collaboration with the work‑life integration needs of our team
- Minimum 3 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)
- 8 employee wellness days – an additional series of pre‑set days off, given annually to further extend long weekends
- Discounted rate for a GoodLife gym membership
- Access to an Employee and Family Assistance Program
- Access to a comprehensive global learning platform with over 1600 courses, webinars & resources
- Internal leadership development, training, & mentorship programs that integrate Anti‑Racism and diversity, equity and inclusion principles
- Opportunities to access both local & global stretch assignments
- Centrally located head office in mid‑town Toronto with satellite offices in Calgary & Montreal
- Easily accessed by public transit and a short walk from several parking locations
- Inclusive & accessible co‑working and meeting spaces designed to foster purpose at every turn and accommodate the diverse needs of employees
- Under the leadership of a dynamic, accomplished, and experienced executive leadership team, you’ll be part of a diverse & talented Canada team committed to creating meaningful impact while fostering an inclusive and supportive work environment.
- You’ll join a global UNICEF family with a shared commitment to impact the lives of children
UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.
At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure fair and thoughtful hiring experience.
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