Creative Strategist (Paid Social)

Dash Activate Online Pty; Toronto; On-site; CAD 50,000 - 60,000; Full time

Job summary

Dash Activate Online Pty is seeking a Creative Strategist (Paid Social) to own the thinking behind ad creative across a dozen+ brands in ecommerce and lead-gen. You’ll evaluate campaigns, scale what works, and kill what doesn’t, ensuring results on someone else’s budget.

You’ll also explore why certain creative works, collaborate with editors and designers, and apply AI tools to craft innovative concepts for diverse brands.

Qualifications

• Have run paid social for brands other than your own (agency or in-house).
• Two years minimum experience; more is better; high-volume is a plus.

Responsibilities

• Read and understand Ads Manager accounts you’ve never seen to identify what’s running, what’s working, and what’s been tested.
• Manage creative assets across multiple accounts and know what exists for each brand.
• Write briefs for editors, designers and copywriters so they can execute without re-asking you.
• Review deliverables against the brief and brand, catching issues before a client sees them.
• Uncover the real problem from customer research and translate it into distinct concepts.
• Art-direct with AI tools: prompts, renders, and collaboration with designers.
• Research brands across unfamiliar categories before writing a word.

Job description

We're hiring a Creative Strategist (Paid Social) to own the thinking behind ad creative across a dozen+ eCommerce and lead-gen brands.

This is a creative strategy role at a performance agency, and we're telling you what we need upfront so you don't spend twenty minutes on an application for a role that isn't a fit.

We're looking for someone who has run paid social for brands other than their own.

You've been in Ads Manager launching campaigns, reading the numbers, deciding what to scale and what to kill, and you were accountable for the results.

And at some point you got curious about the other half: why some creative works and most doesn't.

That curiosity, on top of real media buying experience, is what we're hiring for.

What You'll Do

• Read an Ads Manager account you've never seen and understand what's running, what's working, and what's been tested
• Manage creative assets across multiple accounts and know what exists for each brand
• Write briefs for editors, designers and copywriters they can execute without coming back to you
• Review what comes back against the brief and the brand, and catch what's off before a client does
• Get to the real problem underneath customer research and turn it into genuinely different concepts
• Art-direct with AI tools: prompts, renders, compositing with designers
• Work across brands in categories you may not know yet, and research them before you write a word

This Role Suits You If

• You're curious about people and why they buy, and you'd read a hundred reviews to find the one line that explains it
• You've got taste: you can hear when a line is trying too hard
• You use your own brain — you love AI tools and you don't trust them
• You're straight with people, including when the news is "I'm stuck"
• You'd rather be told you're wrong today than find out from a client

This Role Is Not

• Autonomous from day one. You'll get there; it's earned.
• A place to bring your own creative strategy framework. We have one.
• A design, editing, or social media management role.

You've run paid social for brands other than your own. Agency or in-house, but you were accountable for results on someone else's money.

Two years is probably the floor; more is better, and high-volume is a plus. We care more about how you think than where you've worked, but how you think has to have been formed by doing this, not reading about it.

$50K–$60K base + monthly bonus tied to account ROAS ($80K–$100K+ OTE). Reviewed at 90 days with a written path to the senior role.