Creative Strategist (Corporate Events)

EL Productions Ltd.; Mississauga; On-site; CAD 90,000 - 105,000; Full time

Benefits offered by this job

Hybrid role

Travel to events

Competitive salary

Job summary

EL Productions Ltd. is seeking a Creative Strategist to transform client challenges into bold, strategic event concepts. You’ll connect business goals, audiences, brand expression, and cultural context to shape the strategic foundation from ideation to execution.

Working with cross-functional teams, you’ll uncover opportunities through research, shape creative platforms, and ensure every concept is grounded in strategy, insight, and deliverable-ready briefs for design, content, and production.

Qualifications

• 5-8+ years of experience in creative strategy, experiential design, advertising, integrated marketing, or related field.
• Experience in experiential events or creative agencies.
• Proven experience developing creative concepts, campaigns, or experiences that translate client objectives into compelling ideas.
• Strong understanding of brand strategy and how it translates into memorable experiences/c campaigns.
• Experience collaborating with designers, producers, and client-service professionals.
• Experience presenting and defending creative concepts with internal teams and clients.
• Experience contributing to new business pitches, proposals, or client presentations.
• Exposure to behavioural design, audience engagement strategy, or learning experience design is a plus.

Responsibilities

• Lead ideation sessions transforming client objectives into compelling experience concepts and strategies.
• Research client industries, audiences, trends, and technologies to uncover insights.
• Develop themes, narratives, creative platforms, and wow moments to differentiate programs.
• Ensure concepts are strategically grounded, audience-focused, and aligned with brand and objectives.
• Translate strategy into briefs, mood boards, and direction for design, content, and production teams.
• Present and communicate creative ideas confidently to internal teams and clients.
• Collaborate across disciplines to refine ideas and ensure seamless execution.
• Continuously introduce new ideas, trends, and approaches to elevate the creative standard.
• Participate in post-program reviews to capture learnings for future work.

Skills

Creative thinking

Strategic thinking

Storytelling

Branding

Collaboration

Curiosity

Critical thinking

Adaptability

Job description

Are you Ready to Produce Greatness?

Creative Event Strategist / Creative Strategist Corporate Events

At E.L. Productions Ltd. (ELP), we have partnered with major Canadian Brands to produce greatness for over 30 years. Canada’s premier event producers, we work with industry leaders and innovators to imagine, develop, and deliver exceptional experiences both virtual, live and beyond. We build experiences that make connections, shift thinking and inspire action.

We are currently looking for a Creative Event Strategist to join our growing team and help shape the ideas that become unforgettable experiences.

Does this sound like you?

• I love transforming a client's business challenge into a bold, original idea that people can't stop talking about.
• I’m endlessly curious, constantly exploring trends, culture, technology, and human behaviour to inspire better thinking.
• I believe the strongest creative ideas are grounded in strategy, not guesswork, and every concept should have a clear purpose.
• I enjoy collaborating with designers, creators, producers, and clients to turn ambitious ideas into experiences that can actually be delivered.
• I get excited by blank pages, big questions, and the opportunity to create something that's never been done before.

About The Role

The Creative Strategist develops bold, insight-driven ideas that transform client objectives into meaningful and differentiated event experiences. By connecting business goals, audience needs, brand expression, and cultural context, you'll create the strategic foundation that guides each experience from the earliest stages of ideation through execution.

Working closely with Program Design Managers and cross-functional creative, content, and event production teams, you'll uncover opportunities through research, shape compelling creative event concepts, and define the direction that brings those ideas to life. You'll help ensure every experience is rooted in strategy, inspired by insight, and designed to create meaningful impact for both clients and audiences.

As a Creative Strategist, you will:

• Lead creative ideation sessions that transform client objectives into compelling experience concepts and event strategies.
• Research client industries, audiences, cultural trends, and emerging technologies to uncover insights that inspire stronger creative thinking.
• Develop themes, narratives, creative platforms, and "wow" moments that differentiate ELP's programs and proposals.
• Ensure every concept is strategically grounded, audience-focused, and aligned with the client's brand, objectives, and desired outcomes.
• Contribute to new business pitches by developing creative concepts that strengthen proposals and help win new opportunities.
• Translate creative strategy into clear briefs, presentations, mood boards, and direction that enable design, content, and production teams to execute successfully.
• Present and communicate creative ideas confidently to both internal teams and clients, explaining the thinking behind each recommendation.
• Collaborate across disciplines to refine ideas, solve challenges, and ensure creative concepts translate seamlessly into exceptional experiences.
• Continuously introduce new ideas, trends, inspiration, and innovative approaches that elevate the creative standard across the organization.
• Participate in post-program reviews, capturing learnings that strengthen future creative work and client experiences.

The ideal candidate for this role will have:

Skills/Strengths

• Exceptional creative thinking with the ability to generate original, strategically relevant, and differentiated ideas.
• Strong strategic thinking that connects business objectives, audience insights, brand identity, and experience design.
• Excellent storytelling and communication skills with the ability to present creative concepts confidently and persuasively.
• Strong understanding of branding, messaging, and how to create experiences that authentically express a client's identity.
• Highly collaborative with the ability to build trusted partnerships across creative, content, production, and client teams.
• Naturally curious with a passion for research, trends, innovation, and continuous learning.
• Strong critical thinking skills with the ability to challenge, refine, and strengthen ideas through thoughtful feedback.
• Adaptable and resourceful, balancing creativity with practical execution, budgets, timelines, and operational realities.

Education/Experience

• 5-8+ years of experience in creative strategy, experiential design, advertising, integrated marketing, or a related field.
• Experience working within experiential events, creative agencies, integrated marketing, or other project-based creative environments.
• Proven experience developing creative concepts, campaigns, or experiences that translate client objectives into compelling ideas.
• Strong understanding of brand strategy and how it translates into memorable experiences or campaigns.
• Experience collaborating with designers, creators, event production teams, and client-service professionals.
• Experience presenting and defending creative concepts with both internal teams and clients.
• Experience contributing to new business pitches, proposals, or client presentations.
• Experience conducting research and applying audience, cultural, or industry insights to creative development.
• Exposure to behavioural design, audience engagement strategy, or learning experience design is considered an asset.

What is it like to work at ELP?

Our Core Values

Our company’s success stems from our unwavering commitment to the core values shared by every member of our incredibly talented team.

You will foster trust, grow your knowledge, be thoughtful in your actions and words,and communicate with clarity in a fun and rewarding position.

Visionary

We think bigger about how to produce greatness – from strategy and process to production and innovation. We believe experiences ignite brands and people.

Relatable

We are real people working to do extraordinary things. Our friendly, relatable, empathetic, and inspiring people build the relationships that help everyone succeed.

Imaginative

We break barriers, expand ideas, and use innovative brainstorming tactics to create original approaches and experiences designed to move audiences and resonate with them at an emotional level.

Meticulous

We execute what we imagine, bringing every detail to life.

Additional Information:

• 1 full‑time position available
• Target Starting Salary: $90,000 - $105,000 (based on experience, qualifications, and internal equity)
• Hybrid role with requirements to attend company events/in-office meetings, meetings at client offices, as well as travel onsite to events may be required
• Generative AI is used to help confirm that applicants meet minimum requirements through screening questions; all qualified resumes are reviewed by a Human Resources professional.