Creative Lead, Growth

bree; Toronto; On-site; CAD 120,000 - 160,000; Part time

Benefits offered by this job

Health benefits

Home-office stipend

Wellness stipend

Lunch stipend

Parental leave

PTO days

Job summary

Bree is looking for a Creative Lead, Growth to bridge high-level creative vision with rigorous data analysis in Ontario. You will supervise a small team of creatives and manage the workflow, briefs, and strategies that drive revenue.

The role combines data fluency, social media expertise, and project management to optimize performance and scale creator partnerships. Part-time contract with potential for full-time conversion.

Qualifications

• 2+ years in performance creative or paid social roles with measurable impact.
• Strong instincts for paid social hooks and ad concepts.
• Ability to translate data into creative direction and briefs.
• Experience building creator engines and managing production pipelines.
• Non-traditional background welcomed with proven conversions.

Responsibilities

• Own the weekly creative pipeline end-to-end and ensure deadlines.
• Turn performance data into creative direction with the media buyer.
• Build and scale the creator engine and improve briefs.
• Design systems for briefing, tracking, and feedback loops.
• Review and approve key creative outputs with strong hooks and hypotheses.
• Run post-mortems and translate insights into actions.

Skills

Creative strategy

Data analysis

Project management

Performance marketing

UGC/Content growth

Paid social platforms

Tools

Meta Ads Manager

TikTok Ads

Google Analytics

Adobe Creative Suite

Job description

About Bree

Bree is a consumer finance platform that brings better, faster, and cheaper financial services to over half the Canadian population who live paycheck to paycheck. We were part of Y Combinator in 2021 and raised a $2M seed round shortly after. Our culture is defined by high ownership, a bias for action, tenacious problem-solving, and striving to be 1% better every day.

About the Role

We're looking for a high-impact Creative Lead, Growth to serve as the core architect of our performance engine. We are at a stage of explosive growth, and we need someone to bridge the gap between high-level creative vision and rigorous data analysis.

You aren't just drafting briefs; you are building the systems, managing the workflow, and directing the strategy that drives our revenue. You will oversee a talented team of three Creative Strategists, a Video Editor, a Graphic Designer, and a Creator Partnerships Manager. This is a high-impact role for someone who is equal parts data-obsessed analyst, social media visionary, and master project manager.

What You’ll Do

• Team & Pipeline Management: Own the weekly creative pipeline end-to-end. You will decide what gets made, ensure deadlines are hit, and continuously raise the bar by delivering clear, direct feedback that improves output quality across the team.

• Performance Partnership: Work closely with our Media Buyer to turn performance data into creative direction. You will identify winning patterns, diagnose fatigue, and drive the next wave of concepts based on real signals—not guesses.

• Creator & Influencer Strategy: Build and scale our creator engine. You will define what “good” looks like, improve creator selection, sharpen briefs, and implement systems that increase output quality while reducing turnaround time and cost.

• System Architecture: Design and refine the systems that power the creative team. This includes briefing frameworks, naming conventions, tracking systems, and feedback loops that make performance insights actionable and repeatable.

• Creative Strategy & Oversight: Set the direction for what we test and why. You will review and approve key creative outputs, ensuring every ad has a strong hook, clear angle, and a specific hypothesis behind it.

• Creative Iteration & Learning Loops: Build tight feedback loops between performance and production. You will run post-mortems, identify patterns in winning and losing ads, and translate those insights into clear next steps for the team.

Who You Are

• Taste & Judgment: You have strong instincts for what works in paid social. You can quickly identify weak hooks, generic concepts, and missed opportunities—and clearly explain how to improve them.

• Systems Thinker: You naturally turn chaos into structure. You don’t just produce great work—you build processes that allow others to do the same consistently.

• Data Fluent: You are comfortable working with performance data (Meta, TikTok, Motion, etc.) and use it to guide decisions. You think in hypotheses, testing, and iteration.

• Operator Mentality: You take extreme ownership and are willing to get into the work when needed—editing, scripting, recording, or fixing bottlenecks to keep things moving.

• Non-Traditional Background: You may come from UGC, content creation, or performance marketing—but you’ve built a strong intuition for what converts. You are not a traditional brand marketer.

• Proven Experience: 2+ years in performance creative, paid social, or content roles where your work directly impacted metrics like CTR, CPA, or conversion rate.

Compensation & Career Path

We are looking for a long-term partner and are flexible with how we start. This role is currently open on a part-time contract basis with the potential to scale into a core full-time member of the Bree team.

Initial Contract Terms

• Rate: $50 – $70 per hour (commensurate with experience)

• Commitment: 10 – 20 hours per week to start

Full-Time Conversion & Benefits

For candidates who transition into a permanent full-time role, we offer a competitive package designed for high-performance talent:

• Base Salary: $120,000 – $160,000 annually

• Comprehensive health, dental, and vision benefits plan

• $1,500 annual learning & home-office stipend

• $1,000 annual wellness stipend

• Monthly Lunch Stipend

• Paid Parental leave

• 20 annual PTO days + unlimited sick days