Creative Design Manager - 55891

S I Systems; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Toronto is seeking an Associate Manager for the Creative Practice. The role involves leading integrated campaigns, collaborating with agencies, and managing project timelines. Candidates should have a solid background in advertising, project management, and preferably bilingual in French and English. The position offers a hybrid working model with a focus on delivering high-quality creative solutions.

Qualifications

• 3-6 years' experience in advertising is required.
• Proficiency in writing briefs and providing feedback.
• Understanding of industry trends and digital content.

Responsibilities

• Lead tier 2 and 3 integrated campaigns.
• Support creation of OLV shoots and other production.
• Manage timelines and deliverables for campaigns.

Skills

Creative strategy

Project management

Bilingual in French/English

Stakeholder management

Agency experience

Education

University or Post-Secondary education

Business or Marketing Communications

Job description

Business Unit: 4 - Brand & Corp Sponsorship

Schedule: 8-5, M-F (may be flexible)

Work Location: hybrid - 160 Front Street West Corporate, Toronto, Ontario

- Remote, Onsite, or Hybrid: Hybrid, 4 days weeks (subject to change based on business needs)

- Anchor Days (if applicable): N/A – up to the group manager’s discretion

Travel Required: Not at this time

Possibility of any Additional Upcoming Furlough: N/A

STORY BEHIND THE NEED: does not have qualified candidates internally , looking for someone with agency experience. On a multi- client priority scenarios , someone who used to managing this

Reason for request/why opened:

Scope of Project: multiple projects on a line of business – either credit cards or insurance

SUMMARY OF DAY-TO-DAY RESPONSIBILITIES

Team Overview:

The Creative Practice objective is to drive world class creative quality and brand consistency leading to top-of-mind brand awareness and consideration. The team consists of subject matter experts with commercial acumen who provides strategic advice, expert creative guidance, proficient project management and flawless execution. They ensure a holistic view of the overall communications strategy, creative development and production of TV/Video and development of all secondary creative requirements for all tiered campaigns. They lead the Agency relationships and build connections with our Line of Business marketers to understand business objectives and deliver strategies and campaigns that achieve those objectives.

The Associate Manager, Creative Practice will support Tier 2 campaign creative development and production, as well as lead Tier 3 creative development and production with external agencies.

Accountabilities

• Lead/Consult on tier 2 and 3 integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition.

• Support with the creation of OLV shoots and any other production requirements.

• Lead and/or support creative brief development for tier 2 and 3 campaign work.

• Lead and/or support communication strategy across all tier 2 and 3 campaigns.

• Oversee and manage timelines and deliverables for tier 2 and 3 campaigns.

• Versed in tracking/measurement requirements, followed by input to post implementation reports.

• Foster agency collaboration, inspire great work, drive efficiency, and practice financial discipline.

• Build and maintain close working relationships with key partners to understand and influence business strategies.

• Manage line of business Scope of Work and retainer utilization.

• Apply learnings and insight to campaigns on an ongoing basis to gain efficiencies.

Experience/Skillsets

• Minimum 3-6 years' experience in advertising.

• Knowledgeable in creative strategy, execution, and the evaluation of creative against brand, marketing, and business objectives

• Proficient at writing a brief.

• Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.

• Knowledge and experience with all digital platforms including, mobile, video, social and display and their best practices.

• Knowledgeable on industry/market/channel trends and experts in the craft of creative execution.

• Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)

• Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion.

• Agility in a time of change, resilient and versatile with an enterprise mindset

• Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed.

• Team oriented – with a desire to contribute positively to the TD culture.

• Proactively resolves problems and manages conflict/negotiates positively.

• Bilingual in French/English strongly preferred.

Specific Education Requirements:

• University or Post-Secondary education required.

• Business or Marketing Communications an asset. – Nice to Have

MUST-HAVE Hard Skills:

1. Proficiency on writing and speaking back on briefs

2. Understand advertising give proper feedback

3. Work with partners, give clear and consistent feedback

4. SME – across a variety of Platforms, digital and social, retail print, online video/ YouTube

5. Brand management skills

SOFT SKILLS:

1.) Ability to learn- curiosity learning

2.) Stakeholder management- working in agile methodology , ability to manage multiple stakeholders, triaging priorities and timelines

NICE-TO-HAVE

1.) Agency experience – probably like an account supervisor , former agency and having worked in Agile Methodologies with communications