Creative Asset Coordinator

OMD Canada; Toronto; On-site; CAD 42,000 - 64,000; Full time

Job summary

OMG Canada is seeking a Creative Asset Coordinator to manage the development, trafficking, and execution of creative for integrated campaigns across media channels. You’ll ensure assets meet client expectations and campaign needs, coordinating with production teams and vendors.

In this role you will liaise with clients in Canada and the US, organize asset repositories, and monitor approvals and delivery timelines.

Qualifications

• Strong communication skills for client-facing interactions.
• Excellent organizational skills with high attention to detail.
• Experience with media trafficking or campaign coordination is a plus.
• Ability to manage multiple campaigns and meet deadlines.
• Willingness to work beyond standard hours when needed.

Responsibilities

• Coordinate and traffic creative assets across media channels.
• Engage clients and vendors to ensure assets meet expectations and timelines.
• Ensure compliance with campaign needs and approvals.
• Maintain an internal asset repository and provide materials to production teams.
• Support localization and French-Canadian assets as required.

Skills

Asset trafficking

Client coordination

Campaign management

Quality checks

Communication

Tools

Excel

SharePoint

Job description

OVERALL RESPONSIBILITIES

The Creative Asset Coordinator is responsible for the maintenance, trafficking, and execution of creative for all media campaigns across all lines of business for an entertainment client supporting the strategy team and activation team. In addition, they are also responsible for engaging clients and vendors to ensure all creative assets are developed to client expectations and according to specific campaign needs.

THE ROLE

• Regular contact with clients in Canada and US agency counterparts, which includes coordination and alignment of creative looks for various media placements along with approvals.
• Work in conjunction with the Creative Asset Manager to provide strategic recommendations to clients and ensuring all deliverables are at a high level of quality checks.
• End-to-end execution of any custom media placements/units and ensure a high level of accuracy (briefing, providing materials, Canada specific messaging, seeking necessary approvals, etc.) when working with vendors (digital partners, broadcast channels, Out of Home – digital or print).
• Coordinate with the production teams for the creation of assets and ensure asset delivery of media spots across all media channels including broadcast, radio, digital, and Out of Home.
• Scheduling broadcast spots as per broadcast schedules and broadcast specific deadlines (advance deadlines during long weekends).
• Share finished creative files with all partners and maintain an internal repository of all assets for internal teams by set deadlines and for records.
• Liaise with the dubbing studio in the localization process of French-Canadian spots and provide necessary materials/translations for French campaigns to production house as well as internal teams.
• Attend relevant meetings with production, clients, and media teams regarding the production and delivery of assets for campaign deliveries.
• Keep up to date on emails to gauge any upcoming campaigns that the strategy team is working on as some campaigns come up at the last minute, along with keeping an eye on approvals to manage expectations with creative production and delivery.
• Some working hours beyond 9am-5pm may be required at times depending on client / campaign needs, however occasional communications may occur outside of these hours when coordinating with asset suppliers based in California or the UK.

WHAT THIS CALLS FOR

• Strong communication skills – communicates confidently and clearly over emails and calls to seek alignment and approvals from client, along with the communication that goes to production teams to incorporate feedback/changes on creatives, if any.
• Passion – highly organized and brings a high level of passion and enthusiasm to handle internal and external needs for each campaign.
• Problem Solving – Supports team to address challenges and/or asks for help from above when needed.
• Accountability – stays on top of deliverables and ensures timely delivery of direct responsibilities.
• Inquisitive Spirit – possesses a desire to learn and acquire knowledge and understanding through day-to-day work experiences.
• Relationship Building – practices the ability to be personal, understanding, and a desire to do what’s best for the team and the client.
• Detail Oriented –be able to identify unique creative details required for each campaign/media placement and make sure assets are built up to specs and are as needed.
• Project Management Experience –be able to prioritize and manage multiple projects at once as multiple campaigns tend to overlap with others.
• Responsiveness – be able to understand the time sensitivity of creatives and scheduling as the turnaround times could be truncated.
• Nimble / Adaptable to Change - be willing and able to quickly react to changes in creative delivery and timelines as movie schedules and campaigns can change with limited notice – be willing to work beyond 9am-5pm when necessary to adapt to urgent creative requirements.

WHAT YOU BRING

• Working knowledge of the cross-channel media space and available media research
• Intermediate proficiency with Microsoft Office Suite, specifically Sharepoint, Excel and Word.
• An eagerness and passion to put the best campaigns in market by delivering all creative in a timely manner to client and agency expectations.
• Strong organizational skills and high attention to detail.
• Ability to work independently and function in a fast-paced environment.
• Experience with media trafficking in a similar role as Campaign Management Specialist, Creative Coordinator or Traffic Coordinator is a plus.
• An interest and knowledge of the theatrical and film industry is a plus.

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on\u003cstrong>https://omnicommediagroup.com/recruitment-privacy-notices/.

OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.