Country Manager - Canada (Twinkl Education Publishing)

Twinkl Limited; Canada; Remote; CAD 100,000 - 125,000; Full time

Job summary

An innovative company is seeking a dynamic Country Manager to lead its marketing efforts in Canada. This role involves developing market entry strategies, enhancing brand awareness, and engaging with educators across the country. The ideal candidate will have a strong marketing background, a passion for education, and the ability to inspire a team. With flexible work-from-home options and a commitment to diversity and inclusion, this position offers an exciting opportunity to make a significant impact in the education sector. Join a supportive culture that prioritizes fun and collaboration while driving growth and innovation.

Benefits

Flexible work-from-home positions

Continuous Professional Development (CPD)

Supportive culture

Diversity and inclusion initiatives

Qualifications

• Proven expertise in marketing with a focus on brand growth.
• Excellent leadership and team management skills are essential.

Responsibilities

• Develop and execute market entry strategies for Twinkl in Canada.
• Manage digital marketing initiatives including social media and email marketing.

Skills

Marketing Strategy Development

Social Media Management

Market Research

Content Development

Leadership Skills

Interpersonal Communication

Entrepreneurial Mindset

Education

Experience in Education Sector

Teaching Experience in Canada

Job description

Country Manager - Canada (Twinkl Education Publishing)

Freelance international contractor agreement

$40-50CAD per hour (DOE)

Working Hours:

37.5

Location:

Work from home / Anywhere in Canada

Closing Date:

12/05/2025

Job Category:

Global

Region / Division:

Not Applicable

Business Unit:

Not Applicable

Job Introduction

Location:Canada - 100% Remote / Home Working (Must permanently live in Canada & have the right to work without restrictions to apply for this role)

Hours of work:37.5 hours per week, Mon-Fri

Pay Rate:$40-50 CAD per hour (dependent on experience)

Contract: 12-month initial contract (potential to extend) - Self-employed contractor. Responsible for own taxes.

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

We are looking for a dynamic Country Manager with a strong marketing background and able to position Twinkl as the leading expert in education resource provision in Canada.

This role requires smart thinking, a knack for business, and a real passion for helping teachers.

We are looking for an individual who is not only passionate about supporting educators but also deeply connected with educators across the country .Mastery in marketing and social media is essential as you will be responsible for increasing our brand presence and engaging with our audience effectively.

You'll need to be able to spot opportunities and strategically showcase our products. It's a varied role that needs both planning and quick thinking to keep up with the changes in the market.

Key Responsibilities:

Market Entry Strategy:

• Develop and execute a market entry strategy for Twinkl in Canada.
• Utilise all available tools to showcase Twinkl's offerings and establish a strong presence in the market.
• Conduct comprehensive market research, competitor analysis, and gather insights into the local education sector.

Content Development and CPD:

• Work closely with the Canada Primary Content Manager to drive product innovation and development initiatives tailored to the needs of the Canadian teachers
• Collaborate with internal teams to ensure alignment with national curriculum standards.

Marketing and Brand Awareness:

• Develop and implement marketing strategies to increase brand awareness and customer engagement.
• Plan marketing campaigns across various channels to reach target audiences effectively. Work closely with your marketing team to execute the campaigns.
• Manage digital marketing initiatives, including social media and email marketing
• Actively seek and cultivate partnerships with local organisations and influencers to expand brand reach and credibility.
• Utilise marketing analytics to measure campaign performance and optimise strategies accordingly.
• Coach, mentor, and support team members to drive performance and professional development.
• Innovative Thinking: Ability to generate and implement creative solutions to complex problems.
• Proactiveness: Demonstrates initiative and a forward-thinking approach to identify and capitalise on new opportunities.
• Adaptability: Comfortable navigating and leading change in a dynamic, fast-paced environment.
• Resourcefulness: Efficient in utilising available resources and finding ways to overcome challenges.

Business Growth and Performance:

• Achieve revenue targets, new customer acquisition goals, and other key performance indicators.
• Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.
• Provide regular reporting on market performance and progress towards business Lead and inspire a team, fostering a culture of collaboration, innovation, and excellence.

To succeed in this role, you will have a combination of the following:

• Proven expertise in marketing, with a strong ability to develop and execute strategies that drive brand growth and market engagement (essential)
• Passion for education and a commitment to Twinkl's mission of supporting those who teach (essential)
• Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence (essential)
• Excellent interpersonal and communication skills, with the ability to build strong relationships with stakeholders at all levels (essential)
• Entrepreneurial mindset with a proactive approach to problem-solving (essential)
• Thorough knowledge of the targeted education market and customer needs (desirable)
• Experience teaching in Canada ideally as part of the Senior Leadership Team (SLT) (desirable)

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities .

Here are some of the things that make Twinkl a great place to work:

A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.

Flexible work-from-home positions.

Diversity, inclusion, and belonging.Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.

Continuous Professional Development (CPD).Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.

Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.