Country Manager - Agricultural Machinery Parts

Vault Consulting (Accounting, Human Resources, Research); Toronto; Hybrid; CAD 200,000 - 220,000; Full time

Job summary

A leading agricultural machinery supplier is seeking a Country Manager to establish and grow their Canadian subsidiary. The successful candidate will be responsible for sales leadership, team development, and strategic operations across Canada. With a competitive salary range of $200,000 to $220,000, this role offers opportunities for international travel and significant growth within the company.

Benefits

Base salary $200,000 - $220,000 CAD

Performance-based bonuses

Company car or car allowance

Paid travel and expenses

Retirement savings plan matching

Laptop and mobile phone provided

Opportunities for international travel and training

Qualifications

• 10+ years of sales experience, preferably in agricultural machinery.
• 5+ years of leadership experience with a proven ability to build and manage sales teams.
• Strong business acumen with experience in structuring and scaling a new territory.

Responsibilities

• Lead the establishment and growth of the Canadian subsidiary.
• Develop and implement scalable business structures and processes.
• Drive strategic sales initiatives to expand market presence.

Skills

Sales experience

Leadership

Business acumen

Technical knowledge

Communication skills

Organizational skills

Tools

CRM systems (Microsoft Dynamics preferred)

Job description

As a Country Manager, you will lead the launch and growth of the new Canadian subsidiary. This pivotal role combines hands-on sales leadership with strategic operational management to establish and expand the business across Canada. You will be responsible for building the local team, developing sales strategies, and driving market penetration within the agricultural machinery parts sector. Reporting directly and working closely with European and U.S. leadership, you will play a key role in shaping the company’s Canadian presence. The position offers a competitive base salary in the range of $200,000 - $220,000, with additional performance incentives.

ABOUT THE COMPANY

Our client, founded in 1923 in Germany, is a leading European supplier of agricultural machinery parts and accessories. With a reputation for quality, innovation, and customer service, they offer an extensive product range and a strong commitment to supporting their partners’ success. The company fosters a culture of teamwork, continuous improvement, and personal growth, and is dedicated to delivering top-quality solutions to its clients. Serving over 40,000 dealers and workshops worldwide, the company is known for quality, innovation, and strong customer partnerships. They are now expanding into Canada, offering an exciting opportunity to build and grow their presence in a new market, building on decades of success and strong market demand.

COMPENSATION & BENEFITS

• Base Salary $200,000 - $220,000 CAD
• On target earnings up to $250,000 CAD
• Performance-based bonuses
• Company car or car allowance
• Paid travel and expenses
• Retirement savings plan matching
• Laptop and mobile phone provided
• Opportunities for international travel and training
• Supportive and dynamic work environment with team events

THE LOCATION

• Head Office: Germany (European HQ)
• Canadian Role: Primarily work-from-office with travel to clients across Canada
• Regular client site visits required
• Office/warehouse setup planned in the Greater Toronto Area

TYPICAL DAY & DUTIES

Leadership and Strategy:

• Lead the establishment and growth of the Canadian subsidiary, aligning operations with the company’s global vision.
• Develop and implement scalable business structures, processes, and Standard Operating Procedures (SOPs) tailored to the Canadian market.
• Drive strategic sales initiatives to expand market presence and achieve ambitious revenue targets.
• Collaborate with senior leadership to refine and execute business strategies.
• Provide hands-on leadership by balancing direct sales efforts with managerial responsibilities.
• Coach and mentor the sales and support teams to build a cohesive, high-performing organization.

Sales and Operations Oversight:

• Oversee all sales activities, including direct client engagement and dealer network development.
• Manage operational setup, including office establishment, recruitment, and team structuring.
• Coordinate with European headquarters to ensure smooth transition and integration of systems and processes.
• Monitor and optimize workflows such as invoicing and customer support systems to meet country-specific requirements.
• Lead the implementation of virtual telephone and CRM systems to support sales and customer service.

Client Engagement:

• Build and maintain strong relationships with dealers, repair shops, and key accounts across Ontario and Quebec.
• Conduct regular client visits to understand needs, present solutions, and close deals.
• Represent the company with professionalism and humility, engaging with a diverse customer base from professional dealers to hands-on repair technicians.

Team Development:

• Recruit, onboard, and develop a technically knowledgeable sales support team to assist the sales force.
• Foster a dynamic, sales-driven culture that encourages innovation, accountability, and continuous improvement.
• Lead by example, demonstrating high energy, structure, and a balanced sales approach.

Performance Management:

• Establish and monitor key performance indicators (KPIs) to track sales growth, customer acquisition, and operational efficiency.
• Provide accurate sales forecasts and regular reports to senior leadership.
• Identify performance gaps and implement corrective actions to ensure business objectives are met.

KEY TARGET MARKETS

• Agricultural Equipment Dealers
• Agricultural Repair Shops
• End Users in the Agricultural Sector

THE PRODUCT / SERVICE / SOLUTION

• Tractor Parts & Accessories
• Agricultural Technology
• Hydraulic, Industry & Workshop
• Tyres, Wheels, Tubes & Accessories
• Garden & Forestry Equipment
• Vehicle Technology, Telehandlers & Construction Machinery
• Consumables, Accessories & Workshop Supplies
• Special / Own-brand / Premium Lines

QUALIFICATIONS

• 10+ years of sales experience, preferably in agricultural machinery, industrial parts, or related technical sectors
• 5+ years of leadership experience with a proven ability to build and manage sales teams
• Strong business acumen with experience in structuring and scaling a new territory or market
• Technical knowledge of machinery parts or a demonstrated ability to quickly learn complex product lines
• Experience in setting up or managing operations, including office and team development
• Excellent communication and interpersonal skills with the ability to engage both professional and hands-on customers
• High energy, sales-driven mindset combined with strong organizational and managerial capabilities
• Willingness to travel extensively within the territory and participate in international training and onboarding programs
• Familiarity with CRM systems (Microsoft Dynamics preferred) and sales forecasting tools

WHY YOU SHOULD APPLY

• Work in a supportive and collaborative environment.
• Have the autonomy to shape the sales and estimating processes.
• Be part of a company that values innovation and continuous improvement.
• Join a leadership team committed to your success and growth.

OTHER SALES JOBS

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Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo, and cities in between. Sales positions we hire for include, Vice President of Sales, National Sales Director, Sales Director, Director of Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice President Business Development, Business Development, Business Development Director, Business Development Representative, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales.

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities. Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at [e-mail]. We thank all applicants in advance for their interest however, only those candidates under consideration will be contacted.