Country Director - Finland

LeoVegas Group; Suomi; Hybrid; CAD 241,000 - 306,000; Full time

Benefits offered by this job

Hybrid work policy

4 weeks of Workation (T&C apply)

30 annual vacation days

Occupational Pension

Wellness contribution 5,000 SEK

Parental Leave Top-Up

Private health care insurance for you/

Equipment allowance 1,500 SEK

Benify - benefits portal

Job summary

LeoVegas Group seeks a dynamic Country Director to drive entry and growth in Finland. You will oversee P&L, shape the market strategy, and lead marketing and operations. The role requires strong leadership and a deep understanding of the Finnish regulatory landscape.

You will collaborate with global product teams to maximize market impact, manage media partners, and deliver executive-level performance reporting. Fluency in Finnish and English is expected.

Qualifications

• Experience in a senior leadership role in a marketing-driven organisation.
• Proven track record of P&L ownership and delivering financial targets.
• Strong understanding of the Finnish market and regulatory landscape.
• Analytical mindset with data-driven decision making and digital marketing knowledge.
• Excellent communication and stakeholder management across diverse teams.

Responsibilities

• Own P&L and drive growth and profitability for Finland.
• Lead and align marketing and operations with group strategy.
• Define and implement local marketing and brand strategy across channels.
• Oversee cross-functional execution to meet market needs and delivery quality.
• Negotiate with media partners and manage media budgets at a high level.
• Collaborate with product teams to localize offerings for Finland.
• Provide market insights and executive reporting with Data & Analytics.

Skills

Senior Leadership

P&L Management

Marketing Leadership

Finnish Market Knowledge

Job description

About This RoleAs Finland is moving towards becoming a regulated market, we are seeking a dynamic and results-oriented Country Director to help us successfully enter and flourish in this exciting new market.

About This RoleAs Finland is moving towards becoming a regulated market, we are seeking a dynamic and results-oriented Country Director to help us successfully enter and flourish in this exciting new market. We seek a dynamic and results-oriented Country Director to drive all commercial and operational activities in Finland, serving as the ultimate strategic leader for the market when the market becomes regulated. This role entails overall P&L responsibility, defining the overarching market strategy and vision. The ideal candidate will have a strong understanding of the Finnish market and a proven track record in managing marketing and operational teams.

You Will Be Responsible For

• P&L Management: Take complete ownership of the P&L, driving exponential growth and ensuring maximum profitability for the Finnish market.
• Collaboration with Leadership: Serve as the primary liaison and strategic partner to the Managing Director - Nordics, ensuring alignment between local market objectives and group-wide business strategy.
• Marketing Strategy Development: Define and champion the comprehensive marketing and brand strategy across all channels, ensuring market dominance while strictly adhering to local regulations.
• Campaign Planning: Direct the strategic input into the Group’s campaign planning process, translating market insights into high-impact marketing directives.
• Operational Collaboration: Direct cross-functional execution across all operational areas to optimize specific market needs and ensure high-quality delivery.
• Media Management: Establish the overarching media strategy and budget, leading high-level negotiations and managing relationships with key media partners and agencies.
• Product Liaison: Drive the Finnish product localization strategy in close collaboration with Global Product Directors (Casino/Bingo, Live Casino, and Sports) to maximize market impact and relevance.
• Performance Analysis: Define market-specific KPIs and transform performance analysis into strategic shifts, partnering with the Data & Analytics team to ensure strategic alignment and provide executive-level reporting.
• Market Knowledge: Serve as the definitive internal expert on the Finnish market, providing executive-level competitive intelligence, identifying new growth opportunities, and anticipating regulatory changes.
• Team Structure Advisory: Define the optimal organizational structure for the Finnish market, owning the strategy for recruiting, developing, and retaining top-tier local talent in partnership with Function Heads and Directors.

Our Successful Candidate Will Have

• Substantial experience in a senior leadership role within a marketing-driven organisation, preferably in iGaming.
• Proven track record of managing P&L and delivering results against financial targets.
• Strong understanding of the Finnish market dynamics, competitive landscape, and regulatory environment.
• Strong analytical skills and experience working with data to drive decision-making. Knowledge of digital marketing strategies and tools.
• Excellent communication and interpersonal skills, with the ability to build relationships across diverse teams.
• Previous experience in a cross-functional role or in managing distributed teams.
• Fluency in Finnish and English.
• Strong negotiation skills with a network of media contacts in Finland.

Who We Are

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 18 offices worldwide.

Benefits

• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• 30 annual vacation days
• Occupational Pension
• 5,000 SEK wellness contribution annually
• Parental Leave Top-Up
• Possibility to enrol in a private health care insurance for both you and your partner
• 1,500 SEK equipment allowance
• Benify - benefits portal with many offers and discounts