Copywriter | Remote | Crypto B2C SaaS Marketing • London •

Koinly; London; Remote; USD 35,000 - 41,000; Full time

Job summary

Koinly, a growing leader in crypto tax solutions, is seeking a Copywriter to create engaging and persuasive copy. As part of a remote team, you'll craft messaging for landing pages, campaigns, and product detailing, bringing clarity and relatability to complex topics. This mid-level role offers ownership and growth opportunities as Koinly scales to meet the needs of over 1.5 million users.

Qualifications

• 2+ years of experience in product or marketing copywriting.
• Portfolio should include landing pages, ads, and CTAs.
• Multilingual fluency, preferably with native-level English.

Responsibilities

• Write conversion-driven copy for product and feature landing pages.
• Develop campaign messaging, including ad copy and emails.
• Create microcopy and in-product UX copy.

Skills

Strong writing skills

Editing and proofreading

Understanding of UX writing

SEO principles

Education

Portfolio of relevant work

Job description

Crypto taxes are notoriously messy and we’re here to make them simple.Or at least, our product does. Now we just need someone to explain it without sounding like a complex government form.

That’s why we’re looking for a Copywriter who canhelp shape how we speak to the world : crisp landing pages, compelling campaigns, and human-friendly product messaging.

You spotclunky copy from a mile away. You think in value propositions, dreamin conversion rates, and can't help rewriting bad headlines in your head (Yes, we're talking about this one.)

Bonus points if you’re already rewriting our "About us" section in your head too.

If you thrive in async, remote-first teams, believe good documentation beats meetings, and love writing that drives action, Koinly is the place for you.

• Role : Copywriter
• Report to : Head of Marketing
• Team : Marketing
• Salary : $35,000–$40,500 USD / year (B2B -contractor)
• Location : Remote. Based in eitherAPAC, EU, or the Americas
• Work style : Async-first
• Growth : Mid-level role with ownership and room to grow. This is a key hire as our team scales.

About the role

At Koinly , over 1.5 million users rely on our platform to stay compliant, track their wallets, and save hours of tax-season stress. But even the smartest tech needs sharp, clear copy to match — and that’s where you come in.

You’ll be more than a wordsmith. You’ll shape how we explain our product to the world.From product pages to UX microcopy, you’ll help make the hardest part of crypto feel easy .

This isn’t just a briefs-in, copy-out role. You’ll help shape our messaging strategy,test what works in real campaigns, and define our voice across every customer touchpoint.

This role is perfect for a strong commercially-minded writer who can own product copy, write high-impact landing pages, and support brand campaigns and long-form content like guides and articles. You’ll collaborate closely with our communications and content teams to bring our brand voice to life through clear, persuasive, and engaging copy—whether it’s a product page, a campaign headline, or an in-depth explainer that makes complex ideas feel human and relatable.

This is the kind of copywriting role I wish I’d had earlier in my career — real ownership, smart team, no fluff.” – Future you

What you’ll be writing

• Conversion-driven copy for product and feature landing pages.
• Campaign messaging : ad copy, emails, product announcements, and headlines.
• Microcopy and in-product UX copy that guides and delights.
• Occasional long-form pieces (e.g. guides or explainers) that need strong narrative flow to simplify complex topics.
• Copy iterations based on performance insights (A / B testing, CTR improvements, etc.).
• Competitor and audience research to refine tone and positioning.
• Web updates in our CMS.

What you’ll bring

• A portfolio that proves you can write copy that performs (landing pages, ads, CTAs).
• 2+ years experience in a product or marketing copywriting.
• A sharp editing eye and mastery of tone, brevity, and flow.
• Understanding of UX writing, brand voice consistency, and CTA strategy.
• Comfort adapting language for different audiences, platforms, and devices.
• Familiarity with SEO principles (basic tools like Ahrefs or Surfer are a plus).
• Strong async collaboration skills.
• Experience writing for fintech, crypto, or regulated industries.
• Multilingual fluency (English must be native or near-native; others a bonus).
• Deep SEO knowledge and long-form optimization experience.

Your first month

You’ll dive into our product, voice, and customer journey. You’ll audit key landing pages, ship your first copy updates, and work with design on a new campaign. By the end of your first month, you’ll have improved multiple touch-points and helped shape how we talk to 1.5M+ users (and counting).

Apply now

If your happy place is a landing page that flows, converts, and sounds human— hit apply.And if you laughed at this job ad and wanted to fix it... we might already love you.

Apply now and don’t forget to include your portfolio — we can’t wait to see your work.