Copywriter (Junior)

twentysix; Toronto; On-site; CAD 40,000 - 66,000; Full time

Benefits offered by this job

Hybrid work four days a week

Collaborative culture

Job summary

VML, part of WPP, is seeking a junior Copywriter to join our team. You’ll contribute to campaigns spanning television, radio, out-of-home, retail, and digital media, crafting concise, memorable messaging.

The ideal candidate has a strong language command and a compelling portfolio, with the ability to adapt voice across audiences. The role offers a hybrid work model with four in-office days per week.

Qualifications

• Proven ability to write concise, impactful copy.
• Understanding of advertising principles across media.
• Excellent written and verbal communication skills.

Responsibilities

• Develop original copy for TV, radio, print, and digital media.
• Collaborate with art directors and the creative team on campaigns.
• Maintain brand voice and stylistic consistency across channels.
• Ensure high grammatical accuracy and clarity in all materials.
• Research audiences to inform creative development.

Skills

Copywriting

Advertising principles

Strong communication

Deadline-driven

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Copywriter (Junior)

Are you driven to do world-class work? Excited to do the best work of your career? VML, an award-winning creative agency, seeks a highly motivated and skilled (junior) Copywriter to join our team. This role offers a unique opportunity to contribute to impactful campaigns spanning television, radio, out-of-home, retail, and digital media. The ideal candidate possesses a strong command of language and a passion for crafting concise, memorable messaging that resonates with diverse audiences.

Responsibilities

• Develop original and compelling copy for a variety of advertising mediums, including television and radio scripts, taglines, headlines, social media content, and retail displays.
• Collaborate with an art director and the creative team to conceptualize and execute innovative advertising campaigns.
• Ensure brand consistency and adherence to strategic marketing objectives across all platforms.
• Maintain a high level of grammatical accuracy and stylistic precision in all written materials.
• Conduct thorough research to understand target audiences and inform creative development.

Qualifications

• Demonstrated proficiency in writing concise, impactful copy, evidenced by a compelling portfolio of work.
• Strong understanding of advertising principles and best practices across various media.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to thrive in a fast-paced, deadline-driven environment.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

-$39,750—$66,250 CADWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.