Account Director (Ford) - 14 month contract

twentysix; Toronto; On-site; CAD 65,000 - 115,000; Full time

Job summary

VML, part of WPP, seeks an Account Director for Ford with strong leadership in digital marketing and enterprise websites. You will guide cross-functional web teams focused on content within an enterprise CMS, collaborating with data teams to distill insights into strategic recommendations and impactful briefs.

You’ll translate client objectives into sound marketing strategies and manage opportunities for growth.

Qualifications

• 3–5 years of experience leading multi-disciplinary teams delivering consumer-facing website content.
• Knowledge of website best practices and CMS platforms.
• Ability to manage multiple end-to-end projects with diverse stakeholders.

Responsibilities

• Lead cross-functional teams including creative, PM, content strategy, data analytics, and QA roles.
• Develop strategic proposals and briefs aligned with site strengths and client objectives.
• Serve as the main point of contact for agency and clients to ensure aligned direction.
• Lead client meetings, discuss status, priorities, and cross-tier initiatives.
• Participate in larger client engagement discussions and provide updates.
• Educate stakeholders on the role of enterprise sites within the communications ecosystem.
• Develop and manage a site roadmap and report on delivery milestones.
• Contribute to agency evaluations and Quarterly Business Review documentation.
• Review analytics reports and translate insights into recommendations.
• Identify process improvements to enhance user experience and efficiency.
• Stay informed on automotive advertising trends and site competitors.
• Work with Project Managers on production budgets for assets and translations.

Skills

Cross-functional leadership

Enterprise CMS

Data analytics

Web accessibility

SEO knowledge

Agency/client management

MS Teams

Zoom

Tools

AEM

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Account Director (Ford) - 14 month contract

About the Role

We're looking for an Account Director with a strong background and leadership in digital marketing spaces, in particular enterprise websites.

Our ideal candidate has extensive experience leading cross-functional web teams focused primarily on content elements of an enterprise CMS platform. You also work with data and analytics teams to distill information and insights into strategic recommendations and impactful creative briefs. You're a collaborator, working with various internal teams and disciplines to understand where site fit into a communication plan and how to execute initiatives from start to finish. You also have a strong background in working alongside clients, both in understanding business objectives and translating them into sound marketing strategies and communications plans. To be successful in this position, you should be able to identify new opportunities and proactively address concerns. You should also be adaptable and a catalyst for positive growth and change. If you're passionate about websites and digital strategy, organized, and are a great team player, let’s have a conversation.

You Will

• Work with a cross-functional team including creative, project management, content strategy, data and analytics as well as AEM author and QA roles




• Be responsible for delivering well crafted, strategic project proposals and briefs based on site strengths and best practices as well as the consumer experience with client’s business objectives in mind




• Be the point person for agency and clients ensuring clear understanding of their direction/objectives and the ability to provide and action effective solutions on site when applicable




• Lead client facing meetings, including but not limited to team status, prioritization discussions, project recommendations, and cross tier initiatives (involving more than your direct client)




• Participate in larger client engagement discipline discussions, providing updates or asking questions related to work that may impact site




• Educate internal and client stakeholders on the role of enterprise site within the broader communications ecosystem




• Develop and manage a site roadmap for the year, reporting on what was delivered, delayed, or replaced based on evolving business priorities




• Contribute proof points against bi-annual agency evaluations and Quarterly Business Review documentation




• Provide a business perspective when reviewing client facing reports and presentations from the analytics team




• Look for opportunities to improve the process to deliver a better, more efficient consumer experience or efficient internal work stream




• Stay abreast of evolving automotive advertising, consumer website trends, and competitive activity to inform and shape strategic direction.




• Work with the site Project Managers on production budgets for assets, legal, and translation tasks, ensuring client is aware and approves of how funds are being used




• Perform other duties and projects as assigned

You Bring:

• 3-5 years of experience leading multi-disciplinary teams delivering consumer-facing website content in an agency environment




• Knowledge of website best practices and how the platform best fits within an overall communications plan




• An ability to manage multiple end-to-end projects of varying sizes with various stakeholders




• Proactively identify initiative gaps, risks, and opportunities across cross-functional and cross-agency workstreams




• Working knowledge of web accessibility requirements (AODA, WCAG), SEO best practices and data analytics




• Entrepreneurial spirit (self-starter who is focused on results)




• Proficient experience working in both office and remote working situations, using associated tools (MS Teams, Zoom, etc.)




• A creative, open-minded, solutions-oriented approach to problem solving




• A growing curiosity about industry, consumer and technology trends (including opportunities of AI integration)

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

-$65,000-$115,000 CADWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, and follow along on Instagram,LinkedIn, and X.