Copywriter (Direct Response)

Sidekick; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Job summary

A leading company in the health and wellness sector seeks a talented Direct Response Copywriter. You will develop innovative video ad concepts and work closely with teams to enhance brand performance. This hybrid role offers competitive pay and growth into a Creative Strategist position.

Benefits

Performance-based bonus

Clear path to Creative Strategist

Collaboration with top athletes

High-impact work

Qualifications

• 3+ years of experience in direct response copywriting.
• Strong creative mindset and ability to develop original concepts.
• Experience with high-performing video ads.

Responsibilities

• Develop original video ad concepts and storyboards.
• Write compelling scripts and coordinate video shoots.
• Use customer research to inform creative ideas.

Skills

Creativity

Storytelling

Performance Marketing

Video Editing

Job description

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This range is provided by Sidekick. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$80,000.00/yr - CA$90,000.00/yr

Hybrid | Full-Time | $80,000–$90,000 CAD + Performance-Based Bonus

Our Core Values

• Ownership Mentality – you own the outcome. You fix what’s broken and go beyond your role to get results.
• Urgency with focus – we move fast, and stay focused on what matters.
• Best in class – we hold ourselves to high standards in everything we do.
• Customer-Obsessed – our north star is the customer.

About Us

At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and featured in outlets like Men’s Health, Running Magazine, and Ultrarunning Magazine.

As we scale, we’re looking for a high-performing Direct Response Copywriter who’s ready to level up. In this role, you’ll get hands-on training and mentorship to become a Creative Strategist.

This is a video-focused role so we’re looking for a creative mind with a strong visual instinct - someone who sees a product and instantly imagines how to sell it in fresh, scroll-stopping ways.

What You’ll Be Doing

• Develop original video ad concepts and storyboards that cut through the noise
• Write compelling scripts and creative briefs for content creators, editors, and designers
• Support and coordinate video/photo shoots – from scripting to shot planning and reviewing raw footage
• Use customer research and product strategy to inform your creative ideas
• Support content sourcing by working with creators and influencers
• Help manage organic social content

Success in 3 Months

• You’ve delivered high-performing ads that show measurable improvement in results
• You own the creative process, proactively solving problems and increasing efficiency
• You consistently bring fresh ideas and out-of-the-box thinking to our weekly brainstorms

If you’re strong here, you’ll grow quickly. This role is designed to evolve into a Creative Strategist role where you’ll lead contribute directly to brand and revenue growth.

About You

• 3+ years of experience in direct response copywriting, performance marketing, or creative strategy (DTC/eComm preferred)
• You love being creative and out-of-the-box - not just a copywriter, but a concept builder
• You think in visuals and understand how story, pacing, and visuals come together to sell
• You’ve helped create top-performing video ads before — and can break down what made them work
• You’re fast-moving, self-motivated, and eager to grow
• Comfortable giving creative direction and collaborating across teams

Why Join Sidekick?

• Competitive salary + performance-based bonus
• A clear path to Creative Strategist with mentorship and rapid growth
• Collaborate with Olympic athletes, world champs, and innovators in fitness
• High-impact work - your ideas will drive real revenue
• Work from home

To Apply

Apply here: https://sidekicktool.typeform.com/to/WDuFPsQZ

While the position is hybrid and based in Toronto, we welcome applications from candidates across Canada who are open to relocating.

Note: Applications without the completed survey will not be considered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail

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