Copywriter/ Content Writer

6IXSENSES; Toronto; Remote; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Training opportunities

Remote-friendly

Job summary

6IXSENSES Digital Transformation Inc. in Toronto is seeking a creative Digital Content Creator to join our team. You will craft engaging articles, blogs, whitepapers, and landing pages, and manage client content across social channels to boost traffic and leads.

The ideal candidate writes clearly in English, uses data to drive decisions, and can work remotely from home. A background in marketing or communications is preferred, with hubspot CMS experience valued.

Qualifications

• Excellent writer with strong creativity and data-driven decision making.
• Strong English language skills and ability to produce varied content.
• Experience with marketing communications initiatives and tactics.
• Experience creating social media content and digital media.
• Experience editing online content including videos for YouTube and social channels.
• Attention to detail and active listening skills.
• Ability to work from home in a quiet space with a reliable internet connection.
• Bachelor’s or Master’s in English/Arts/Marketing preferred; writing experience is a plus.

Responsibilities

• Provide convincing, creative ideas for the marketing team, core to content output.
• Write content to entice potential customers and drive traffic and sales.
• Create articles, blog posts, whitepapers, slideshows, product pages, and optimize landing pages.
• Coordinate with digital marketing manager, clients and project managers for top results.
• Manage multiple social media channels and improve client brand positions.
• Create 1-2 free resources monthly to drive leads, subscribers, awareness, and metrics.
• Blog regularly on ongoing projects to attract site visitors via search, social and email.
• Grow subscriber base with helpful content aligned to audience needs.
• Collaborate with designers, product marketing, sales and influencers to meet stakeholder needs.

Skills

Content writing

Blogging

Social media

Editing

SEO basics

Research

Data-driven

English writer

Education

Bachelor’s or Master’s in English/Arts/Marketing

Tools

HubSpot CMS

Job description

6IXSENSES Digital Transformation Inc. is a Digital Transformation and e-commerce company based in Toronto, Canada. We aim to help businesses leverage digital technologies to improve their market share, profitability, and operational efficiency and stay competitive in a changing environment. Services of our business include everything in the realm of e-commerce and digital marketing. Our point of difference is that we not only provide digital marketing and e-commerce services but also assist organizations with an overall transformation of business processes and strategy by leveraging digital tools.

Key areas of service:

Digital marketing, web development and e-commerce, marketing and brand communications, strategy, revenue and budgeting, organizational structure, and startup consultations.

We are seeking enthusiastic individuals to join our growing team in Sri Lanka who would like to obtain invaluable experience working for North American clients while learning robust digital technologies. We offer a competitive remuneration package for experienced individuals based on their levels of experience and skills. We encourage applicants in all levels of experience to apply, including those who are new to the industry or have just graduated from the field and have a keen interest in progressing. We are happy to provide you with in-depth training opportunities to obtain relevant certifications and experience.

Ideal Candidate:

The ideal candidate will show an attitude and willingness to learn, take on new challenges and envision a long-term career path with the company. The ideal candidate is willing to grow with the company and is able to demonstrate an ability to think and work like an entrepreneur within a team setting as well as independently with minimal supervision.

Responsibilities:

• Provide convincing, creative ideas worthy of investing time and effort in. This role is at the core of the marketing team, and others will rely on your work daily.
• Writing content information to entice potential customers who will help drive traffic to increase sales.
• Create articles, blog posts, whitepapers, slideshows, presentations, reports, product pages, and descriptions, and optimize landing pages
• Liaise with digital marketing manager, clients and project managers to ensure top results
• Responsible for managing multiple social media channels and improving the brand positions of clients through respective channels
• Create 1-2 free resources each month to drive leads, subscribers, awareness, and other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
• Blog on an ongoing basis on ongoing projects and to attract site visitors through search, social, and email subscribers
• Grow subscriber base by providing regular, helpful content that’s in tune with their needs
• Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience

Our Ideal Digital Content Creator has:

• Highly creative and an excellent writer, and at the same time, process-driven and relies on data to make decisions.
• Excellent command of the English language and is a prolific and talented content creator to write and produce various projects and blog regularly to expand our company’s digital footprint, awareness, subscribers, and leads.
• Experience with marketing-communications initiatives and executing tactics
• Experience creating social media content and digital media, including writing material
• Years of experience editing online content, including videos on YouTube and SM channels
• Excellent attention to detail and active listening skills
• Ability to work from home in a quiet space, free from distraction
• A strong and reliable internet connection
• A basic background or passion in eCommerce and/or website building is a definite asset.
• Have experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.), as well as experience building audiences either online or offline. He or she will have In-depth knowledge of the HubSpot Content Optimization System to blog and produce smart CTAs according to the visitor lifecycle stage.
• A Bachelor’s Degree or Masters' Degree in English, the Arts or Marketing is preferred. Previous experience in writing as a journalist, blogger, content writer, or producing any publications is an asset but not a must.

Preferred Hours of Work:

Monday - Friday, 3 pm - 12.30 AM