Copywriter - Checkout experience

LawDepot; Edmonton; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading provider of legal solutions is seeking a Copywriter - Checkout Experience in Edmonton. This full-time role focuses on optimizing website content and design for improved user experience during checkout. Join a dynamic team that promotes a collaborative culture with competitive compensation and flexible working arrangements.

Benefits

Competitive compensation package

Health and dental benefits

Flexible work schedule

Learning and development opportunities

Hybrid work arrangements

Qualifications

• Experience in conversion-focused copywriting.
• Understanding of consumer psychology and online marketing.
• Strong research and analytical skills.

Responsibilities

• Create checkout pages focused on conversion rate optimization.
• Develop engaging and user-friendly content for checkout.
• Analyze checkout page performance and customer segmentation.

Skills

Conversion-focused copywriting

Excellent communication

CSS proficiency

Research and analytical skills

Organizational skills

Education

Post-secondary education in Business, Marketing, Communications, Psychology, or related fields

Job description

Join to apply for the Copywriter - Checkout Experience role at LawDepot.

Company Profile

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

Position Overview

LawDepot is expanding and seeking a Copywriter – Checkout Experience in Edmonton, Alberta. This full-time, permanent role involves creating, planning, and executing content and design experiments to optimize UX in our website's checkout area. The position offers a 37.5-hour work week with a hybrid office schedule.

Primary Responsibilities

1. Create checkout pages focused on conversion rate optimization (CRO) and increasing customer lifetime revenue.
2. Develop persuasive, engaging, and user-friendly content guiding users through checkout.
3. Edit and organize page elements to improve checkout performance.
4. Update pricing and subscription information to communicate value propositions.
5. Implement copy and design updates via our CMS with high attention to detail.
6. Research best practices, competitor strategies, pricing, and user behavior to identify opportunities.
7. Use A/B testing to experiment and optimize the checkout experience.
8. Collaborate with cross-functional teams including UX designers, analysts, and product owners.
9. Analyze checkout page performance and customer segmentation to inform improvements.
10. Provide actionable recommendations for strategic enhancements.
11. Communicate progress and next steps regularly.
12. Create assets for checkout experiments, both self-initiated and team-driven.
13. Coordinate with IT teams for implementation support where CMS support is lacking.

Knowledge and Skill Requirements

1. Post-secondary education in Business, Marketing, Communications, Psychology, or related fields.
2. Experience in conversion-focused copywriting.
3. Understanding of consumer psychology, online marketing, and CRO strategies.
4. Excellent communication and editing skills.
5. Proficiency in CSS and ability to work on visual experiments and responsive layouts.
6. Ability to simplify complex information and adapt writing styles.
7. Strong research and analytical skills.
8. Self-motivated with collaborative spirit.
9. Quick learner of new tools, including CMS.
10. Organizational skills to handle multiple projects and deadlines.
11. High attention to detail and quality commitment.
12. Familiarity with front-end tools and UX writing is a plus.
13. Knowledge of CRO best practices is an asset.

Benefits of Joining LawDepot

• Competitive compensation package.
• Health, dental, and health care spending benefits.
• Flexible work schedule and work-life balance.
• Paid vacation and personal days.
• Learning and development opportunities.
• Company share plan.
• Free catered lunches and social events.
• Casual work environment with personal and collaborative spaces.
• Accessible parking and nearby amenities.
• Hybrid work arrangements.

Application Process

Submit your resume and cover letter via our Careers page. We appreciate all applicants; only those selected for interviews will be contacted.