Coordinator, SEO

INNOCEAN Canada; Toronto; Hybrid; CAD 45,000 - 60,000; Full time

Job summary

A leading global full-service agency is seeking a Coordinator, SEO for their Toronto office. The role involves optimizing website content, conducting keyword research, and collaborating with cross-functional teams on SEO strategies. Ideal candidates will have 1-2 years of SEO experience, strong analytical and communication skills, and a passion for digital marketing. The agency offers a people-first culture, flexible work setup, and comprehensive benefits.

Benefits

Flexible hybrid work setup

Generous time off

Comprehensive benefits

Coaching and mentorship

Qualifications

• 1-2 years of SEO experience, preferably in an agency setting.
• Knowledge of the media industry and how advertising agencies operate is an asset.
• Experience in the Auto industry is a bonus.

Responsibilities

• Optimize website content and landing pages.
• Conduct keyword research & mapping.
• Monitor performance and ensure adherence to SEO best practices.
• Collaborate with cross-functional teams to drive exceptional results.

Skills

SEO experience

Analytical skills

Communication skills

Detail-oriented

Education

University or College degree

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

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We're on the lookout for an exceptional Coordinator, SEO to join our team at our Toronto Office! If you're ready to level up and eager to be part of a leading global full-service agency that’s all about exploring further and doing insightful work, then you're exactly who we're looking for!

We want someone who's not just a team player but a true partner to our clients and our cross-functional agency crew. Your mission? To do groundbreaking work that turns heads and sets trends.

Sound like you? Read on!

The Role :

As part of the Digital Media team at Innocean, you will work on some of Canada's largest automotive accounts. You’re passionate about search engine optimization and would love the opportunity to apply your skills in a collaborative 360 environment. We believe organic, direct, and paid traffic provide intelligence way beyond impressions, views, clicks, and conversions. This is an opportunity to collaborate with our entire group of Media Planners, Media Buyers, Creatives, SEM / SMM / Programmatic Traders, and Data Analysts to drive exceptional results.

We are searching for a technical, analytical, and detail-oriented professional with excellent communication skills, capable of working with cross-functional teams to achieve our digital marketing goals. Reporting to the Director, SEO, you will be responsible for implementing SEO strategies, monitoring performance, and ensuring current SEO best practices and techniques are adhered to.

What your typical day will look like :

SEARCH ENGINE OPTIMIZATION

• Optimize website content and landing pages
• Conduct keyword research & mapping to guide content teams, including content gap recommendations
• Assist with off-page optimization projects (e.g. link-building)
• Optimize assets, including maintaining Google My Business listings and implementing SEO updates for new product launches

TECHNICAL SEO

• Identify and review technical SEO issues, providing recommendations for fixes
• Collaborate with web development teams to address technical SEO issues, including site speed optimization, mobile-friendliness, and structured data implementation

ONGOING REPORTING

• Collect and analyze data on traffic, rankings, and other SEO metrics
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare reports regularly, ensuring the data is integrated with overall Digital Performance reporting

CROSS-TEAM COLLABORATION

• Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance
• Share website, keyword, and content recommendations with paid media teams

INDUSTRY KNOWLEDGE

• Remain up to date with the latest trends and best practices in SEO and digital marketing
• Suggest improvements in process and productivity optimization

What you bring :

• 1-2 years of SEO experience (preferably in an agency setting)
• University or College degree
• Knowledge of the media industry and how advertising agencies operate is an asset
• Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided

What makes you stand out :

• Knowledge of standard and current SEO best practices
• Experience with integrated SEO reporting and a general knowledge of research principles and methods and experience in analysing data
• Content optimization skills, including keyword integration
• Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, Ahrefs) and web analytics tools (e.g. Google Analytics, Google Search Console)
• Strong written and verbal communication skills
• Ability to work independently and as part of a team
• Detail-oriented with exceptional organizational skills

What you’ll love about working at INNOCEAN Canada :

• People-first and Inclusive of all – we’re proud to be recognized by ‘Great Places to Work’ - four years in a row and counting – overall, as well as for youth, inclusion, and as a Best Place to Work for Women.
• Flexible hybrid work set up, with an awesome space at King Street West for collaboration and team get-togethers.
• Generous time off plus an end of year winter break equals time well taken; our people also get extra days off when they reach key work milestones!
• Your Wellbeing is all-important. Our comprehensive plan covers insurance must-haves and nice to haves from full benefits coverage and flex spending account for additional $$$, to RRSP’s confidential individual counselling, and paid personal days for you to take care of you.
• Coaching and mentorship in your day-to-day to fuel your growth.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Advertising Services

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