Coordinator, Media Traffic (18 months contract)

Cineplex Inc; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Cineplex Inc is seeking a Media Coordinator to support media initiatives across various business lines in a hybrid role at their Toronto office. Responsibilities include managing media campaigns, performance analysis, and collaborating with internal teams and media agencies. The ideal candidate has experience with Meta Ads Manager and is skilled in budget management and data analysis, contributing to exciting marketing strategies within a dynamic team environment.

Qualifications

• Minimum 1 year of hands-on experience with Meta Ads Manager.
• Practical experience in paid media buying on Meta and Google Ads Manager.
• Strong skills in budget management and contract tracking.

Responsibilities

• Manage trafficking and optimization of media campaigns.
• Launch and monitor digital media campaigns, focusing on Meta Ads Manager.
• Develop performance reports to support campaign effectiveness.

Skills

Budget Management

Communication

Interpersonal Skills

Data Analysis

Detail-oriented

Collaborative Teamwork

Education

Post-secondary degree in advertising, marketing, business administration, or communications

Tools

Meta Ads Manager

Google Ads Manager

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

Coordinator, Media Traffic (18 months contract)

Apply locations

Toronto, Canada

Time type

Full time

Posted on

Posted Yesterday

Time left to apply

End Date: June 30, 2025 (12 days left to apply)

Job requisition id

JR-108470

Work location:

Home Office 1303 Yonge St, Toronto

What you will do:

Reporting to the Manager, Media Strategy, the Media Coordinator plays a key role on the Consumer Marketing team, supporting media initiatives across Brand, Digital Commerce, Film, and Location-Based Entertainment (LBE) business lines. This position offers hands-on experience with major media platforms and the opportunity to work closely with internal stakeholders and our media agency. The Media Coordinator will contribute to the execution, optimization, and performance analysis of paid media campaigns that drive business impact.

Note: This is a hybrid role, based out of the Cineplex Head Office at 1303 Yonge St, Toronto.

Responsibilities:

• Manage the trafficking and optimization of media campaigns, both independently and in collaboration with our media agency, to drive business and campaign objectives.
• Launch and monitor in-house digital media campaigns, with a primary focus on Meta Ads Manager, and expand your skills on additional platforms over time.
• Coordinate communications between internal teams and media agency partners to ensure smooth execution and alignment on priorities.
• Review and evaluate media plans and campaign strategies developed by our agency, providing feedback and identifying opportunities for improvement.
• Develop performance reports and gather data to support recommendations, clearly illustrating campaign effectiveness and ROI.
• Maintain accurate media budgets and summaries, process invoices, manage contracts, and reconcile billing discrepancies in partnership with agency teams.
• Build and manage audience segments based on targeting strategies to support campaign goals.

Qualifications:

• Post-secondary degree or concentration in advertising, marketing, business administration, or communications preferred, or equivalent relevant work experience.
• Minimum of 1 year of hands-on experience with Meta Ads Manager, including campaign trafficking, optimization, and reporting.
• Practical experience in paid media buying, particularly on platforms like Meta Ads Manager and Google Ads Manager.
• Familiarity with LinkedIn and Snapchat advertising is an asset.
• Strong budget management skills, including experience with invoice reconciliation and contract tracking.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Highly organized and detail-oriented, with a proven ability to multi-task and manage competing deadlines.
• Strong communication and interpersonal skills; thrives in a fast-paced, collaborative team environment.

Inclusion & Diversity

Cineplex, its subsidiaries, and affiliates are equal opportunity employers committed to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. Our diverse workforce, experiences, knowledge, innovation, self-expression, capabilities, and talents are integral to our culture. We value a fair and equitable hiring process.

Accessibility

We are committed to improving access and opportunities for all individuals, including those with disabilities, by removing barriers that may prevent access to employment opportunities. If you require accommodation during any stage of our hiring process, please contact us at 416-323-6600 or at [e-mail].

While we appreciate all interest, only candidates selected for an interview will be contacted.

We are driven by a passion for delivering exceptional experiences. Join our award-winning culture! Our next evolution starts with you.