Coordinator, Global Partnerships (Partnership Marketing)

COORDINATOR, GLOBAL PARTNERSHIPS (PARTNERSHIP MARKETING)

Summary
Position Title: Coordinator, Global Partnerships (Partnership Marketing)
Department: Global Partnerships
Status: Full-time
Reports to: Senior Account Manager, Global Partnerships
Location: Toronto, ON (Hybrid)
Start Date: June 2025

Company Description
The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

Position Summary
The Canadian Football League is seeking a driven and detail-oriented Coordinator, Partnership Marketing to join our dynamic team. This role is ideal for someone with a foundational understanding of marketing, partnerships, and media who is eager to grow their career in a fast-paced sports and entertainment environment.

Key Responsibilities

1. Provide support to the Partnerships group, assisting with the preparation, logistics, and execution of CFL partner events, sponsored programs, and onsite activations.
2. Assist in the execution of sponsorship agreements including signage, digital assets, in-game promotions, on-site activation, contesting and partner events.
3. Monitor and analyze the effectiveness of sponsorship assets, translating data into digestible insights to aid in strategic partnership decisions.
4. Deliver timely and accurate status reports, providing clear updates to internal and external stakeholders.
5. Assist with onboarding new partners and provide training on CFL systems, portals, and processes.
6. Various administrative tasks such as filing, couriering, printing, invoicing, contract generation etc.
7. Work closely with cross functional teams across marketing, digital, and events to align on execution details and identify areas for improvement or innovation.
8. Contribute to a collaborative, team-first culture by communicating proactively and supporting shared department goals.
9. Use independent judgment to manage tasks, solve problems, and escalate issues when needed.
10. Apply strong time management to prioritize tasks and follow internal workflows, ensuring timely and efficient delivery.
11. Adapt to shifting priorities and maintain performance under pressure during key execution windows.
12. On-site event support during one-off partner events, playoffs and Grey Cup.
13. Other duties as required.

Qualifications & Skills

1. Post secondary degree or diploma in business administration, marketing or related field.
2. Previous experience working in marketing, partnerships, events, or sports and entertainment is a definite asset.
3. Ability to work efficiently and effectively to meet tight deadlines and prioritize competing priorities.
4. Highly organized with a strong attention to detail.
5. Strong internal and external relationship builder able to interact well at all levels in the organization.
6. Good judgement and problem-solving skills, works autonomously and takes initiative.
7. Strong written and verbal communication skills with the ability to convey ideas in a clear, succinct manner.
8. Exemplary planning, project management, proofreading and critical thinking skills.
9. A willingness to “roll up the sleeves” and tackle a variety of tasks in a small and energetic sports organization.
10. Proficient with the Microsoft Office Suite (Word, PowerPoint, Outlook, Excel).
11. A team player: works collaboratively and respectfully with diverse personalities and work styles.
12. Able to travel domestically, if required.

Other Considerations

1. Hybrid Model: The incumbent will be required to attend the office at least two (2) days per week. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.
2. Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays as required.
3. Travel: The incumbent must be able to travel for CFL Piller Events, as required.

Contact
To be considered for this opportunity, please submit your cover letter and resume.
The Canadian Football League is an equal opportunity employer, and we are working to create a more diverse and inclusive work environment. We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.
We thank all applicants for their interest, however, only those selected for an interview will be contacted. For additional information on the Canadian Football League, please visit our website at www.cfl.ca.