Coordinator, Digital Merchandising

BRP; Dorval; On-site; CAD 50,000 - 70,000; Full time

Job summary

As a Digital Merchandising Coordinator at a leading company, you will play a crucial role in enhancing eCommerce channels through effective merchandising strategies. You will manage product catalogs, execute promotions, and collaborate with various teams to improve customer experiences and drive sales growth. This position offers a dynamic environment where your contributions will directly impact the company's digital market share.

Benefits

Annual bonus based on company results

Generous paid time off

Pension plan

Collective savings opportunities

Industry-leading healthcare fully paid by BRP

Flexible work schedules

Holiday shutdowns

Educational resources

Product discounts

Qualifications

• 1 to 3 years of experience in eCommerce or digital merchandising.
• Strong understanding of omni-channel and customer experience.

Responsibilities

• Execute promotional activities and manage product catalog.
• Collaborate with teams to optimize digital merchandising.
• Measure performance of eCommerce categories.

Skills

Leadership

Customer Experience

Web Analytics

Education

Bachelor’s degree in business

Tools

Adobe Analytics

Google Analytics

Job description

As the Digital Merchandising Coordinator, you will be a key team member in the growth of BRP's emerging eCommerce and marketplace channels through the effective merchandising of high-performing assortments.

As a key member of the merchandising team, you will ensure the management of the product catalog, the creation of promotions, and the optimization of product merchandising to maximize the sales potential of our online flagship store. You will report to the Digital Merchandising Manager and partner with product managers (apparel, parts, and accessories), analytics, marketing, and the digital performance team to launch memorable experiences and help the organization grow its share of the digital market.

The Digital Merchandising Coordinator will be responsible for executing the day-to-day tactical plan to merchandise and collaborate with the ecommerce merchandising specialist and digital performance team to evolve the digital experience and improve the customer journey through new and emerging tools and technologies.

YOU'LL HAVE THE OPPORTUNITY TO:

1. Execute promotional & GTM activities, including content updates on PDP for assigned brands, categories/products, or seasonal events.
2. Measure the performance of ecommerce categories to identify problems and opportunities, proposing solutions accordingly.
3. Collaborate with the performance team, CRM, and marketing on content requirements, and participate in product selection.
4. Manage briefs for all product campaigns and eCommerce emails in partnership with Doo Studio.
5. Coordinate and allocate SKUs required for distribution to our US DC, working with inventory and logistics teams.
6. Optimize merchandising content on PDPs to maximize time on site, conversion, units per transaction, and transaction value.
7. Manage content creation for eCommerce, ensuring digital assets are organized with the customer in mind while meeting revenue and conversion targets. Create new and update existing pages.
8. Set up promotions, coupons, and manage search results.
9. Assist Merchandising specialists on coordinating special projects.

QUALIFICATIONS:

1. Bachelor’s degree in business or a related field.
2. 1 to 3 years of experience in an eCommerce, marketplace, or digital merchandising role.
3. Experience in merchandising apparel, automotive parts, and accessories is an asset.
4. Strong understanding of omni-channel and customer experience, including B2B and B2C aspects.
5. Proven track record of achieving or exceeding revenue, conversion, and retention targets.
6. Proficiency in web analytics tools such as Adobe Analytics and Google Analytics.
7. Experience with digital platforms, including eCommerce, recommendation engines, and content management systems.
8. Strong leadership skills, self-motivated, with the ability to influence and engage across multiple departments.

OUR COMMITMENT TO DIVERSITY

BRP values diversity and strives to create an inclusive workplace where everyone feels they belong, can grow, and find meaning. Our diverse team fuels our ingenuity and drives our success.

EMPLOYEE BENEFITS

We offer a comprehensive benefits package, including:

• Annual bonus based on company results
• Generous paid time off
• Pension plan
• Collective savings opportunities
• Industry-leading healthcare fully paid by BRP

Additional perks include:

• Flexible work schedules
• Summer schedules varying by department and location
• Holiday shutdowns
• Educational resources
• Product discounts

ABOUT BRP

BRP is a global leader in recreational vehicles and boats, driven by innovation and customer focus. Headquartered in Valcourt, Quebec, with manufacturing facilities worldwide, our team of nearly 20,000 passionate individuals is committed to making every journey memorable.