Coordinator, Corporate and Digital Communications

Gildan Activewear Inc; Montreal (administrative region); On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Mentorship opportunities

Comprehensive benefits package

Diversity and inclusion focus

Job summary

Gildan Activewear Inc is seeking a Coordinator to support the execution of our corporate and digital communications strategy. You will develop digital content for our corporate website and social channels, manage content calendars, and collaborate with cross-functional teams to strengthen our corporate reputation and employer brand.

Reporting to the Manager, Corporate and Digital Communications, this role requires strong storytelling, copywriting, SEO awareness, and proficiency with GA4, Google

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of experience in communications, corporate marketing, or a related field.
• Excellent written and verbal English; French is an asset.
• Proficiency in digital content creation, including copywriting, graphics, photography, and video editing.
• Experience managing digital channels (websites and corporate social media: LinkedIn, Facebook, Instagram, X, YouTube).
• Experience with GA4, Google Ads, and analytics tools.
• Experience with Canva and Sprout Social.
• Knowledge of SEO best practices and AI search optimization is an asset.
• Excellent organizational and project coordination skills.
• Strong communication and collaboration skills.

Responsibilities

• Develop and execute engaging digital content for Gildan's corporate website and social media channels, including copy, graphics, photography, video, and other multimedia assets.
• Manage Gildan's corporate content calendar and social media channels by coordinating editorial planning, reviews and approvals, scheduling, and publishing.
• Contribute content ideas and storytelling opportunities that support Gildan's key narratives while monitoring emerging content trends and best practices.
• Support the ongoing management and optimization of GildanCorp.com, including content publishing, SEO, and AI search optimization (AEO/GEO).
• Support the planning, execution, and optimization of paid media campaigns across search and social media platforms.
• Monitor social media conversations and industry trends through social listening, support day-to-day community engagement, and elevate issues when appropriate.
• Prepare digital communications performance reports by monitoring website, social media, and campaign analytics and providing actionable insights.
• Manage multiple priorities simultaneously while collaborating with cross-functional stakeholders.

Skills

Digital content creation

Copywriting

Storytelling

Editorial planning

Project coordination

English writing

French language

Education

Bachelor's degree in Marketing or Communications

Tools

GA4

Google Ads

Sprout Social

Canva

Microsoft Office

LinkedIn

Job description

Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

Reporting to the Manager, Corporate and Digital Communications, the Coordinator supports the execution of Gildan's corporate and digital communications strategy through digital content creation, channel management, campaign execution, and digital communications initiatives. Working closely with cross-functional teams, this role helps strengthen Gildan's corporate reputation, employer brand, and digital presence across owned channels.

The role

• Develop and execute engaging digital content for Gildan's corporate website and social media channels, including copy, graphics, photography, video, and other multimedia assets.
• Manage Gildan's corporate content calendar and social media channels by coordinating editorial planning, reviews and approvals, scheduling, and publishing.
• Contribute content ideas and storytelling opportunities that support Gildan's key narratives while monitoring emerging content trends and best practices.
• Support the ongoing management and optimization of GildanCorp.com, including content publishing, SEO, and AI search optimization (AEO/GEO).
• Support the planning, execution, and optimization of paid media campaigns across search and social media platforms.
• Monitor social media conversations and industry trends through social listening, support day-to-day community engagement, and elevate issues when appropriate.
• Prepare digital communications performance reports by monitoring website, social media, and campaign analytics and providing actionable insights.
• Manage multiple priorities simultaneously while collaborating with cross-functional stakeholders.

The requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 to 4 years of experience in communications, corporate marketing, or a related field.
• Excellent written and verbal communication skills in English. Proficiency in written and spoken French is considered an asset.
• Proficiency in digital content creation, including copywriting, graphic design, photography, video editing, and content capture.
• Experience managing digital channels, including websites and corporate social media platforms (LinkedIn, Facebook, Instagram, X, and YouTube).
• Experience using Google Analytics 4 (GA4), Google Ads, and other digital reporting and analytics tools.
• Experience with tools such as Canva and Sprout Social is considered an asset.
• Knowledge of SEO best practices and experience applying SEO principles to digital content. Experience with AI search optimization (AEO/GEO) is considered an asset.
• Excellent organizational and project coordination skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to build effective relationships across cross-functional teams.
• Creative, proactive, and detail-oriented, with strong writing and storytelling skills.
• Self-motivated, adaptable, and eager to stay current on emerging digital communications trends and technologies.
• Highly reliable and able to handle confidential and proprietary information with discretion.
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint).

What's in it for you

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.