Conversion Rate Optimization (CRO) Specialist

ServiceTitan; Canada; Remote; CAD 71,000 - 107,000; Full time

Job summary

A leading software company in Canada is seeking a digital marketing specialist to strategize and analyze A/B tests, implement technical setups, and utilize analytics tools to boost performance. The ideal candidate will have 1-2 years of experience in marketing roles with a strong understanding of web technologies. This position offers a salary range of $71,100 - $106,700 CAD along with comprehensive benefits and career advancement opportunities.

Benefits

Flexible time off

Holistic health and wellness benefits

Parental leave and financial planning tools

Qualifications

• 1-2 years of experience in a digital marketing or CRO-related role.
• Experience running and analyzing tests on web pages, email campaigns, or paid media.
• Demonstrated ability to configure and QA experiments.

Responsibilities

• Strategize, implement, and analyze A/B tests and multivariate experiments.
• Take ownership of the technical setup of experiments.
• Utilize analytics tools to identify opportunities and track experiment results.

Skills

Digital marketing experience

A/B testing

Analytical skills

Front-end web technologies

Tools

Optimizely

Job description

Overview

Employer Industry: Software and Technology Solutions for the Trades

Why consider this opportunity

• Salary range for candidates residing in Canada between $71,100 CAD - $106,700 CAD
• Opportunity for career advancement through comprehensive onboarding and leadership training programs
• Flexible time off and support for autonomous work
• Holistic health and wellness benefits including company-paid medical, dental, and vision for you and your dependents
• Support for all stages of life with parental leave, adoption reimbursement, and financial planning tools
• Inclusive work culture that celebrates individuality and encourages applications from underrepresented groups

What to Expect

• Strategize, implement, and analyze A/B tests, multivariate, and personalization experiments on web pages
• Take ownership of the technical setup of experiments in the A/B testing platform
• Develop data-driven hypotheses based on user behavior, market trends, and business objectives
• Utilize analytics tools to identify opportunities, track experiment results, and generate actionable insights
• Collaborate closely with designers, developers, and Demand Generation teams

What is Required (Qualifications)

• 1-2 years of experience in a digital marketing or CRO-related role
• Experience running and analyzing tests on web pages, email campaigns, or paid media
• Demonstrated ability to configure and QA experiments in tools like Optimizely
• Working knowledge of front-end web technologies (HTML, CSS, JavaScript/jQuery)
• Strong analytical skills and a data-driven mindset

How to Stand Out (Preferred Qualifications)

• Direct experience with Optimizely Web
• Knowledge of user experience (UX) principles
• Experience in a B2B SaaS environment
• Familiarity with behavioral analytics platforms
• Experience working with chat platforms like Drift or Qualified

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