Conversion Optimization Specialist (6-month contract)

AgencyAnalytics; Toronto; Remote; CAD 76,000 - 114,000; Full time

Job summary

A leading analytics agency is seeking a Conversion Optimization Specialist for a 6-month remote contract. The ideal candidate will have a strong background in digital marketing and analytics, with responsibilities including optimizing landing pages, conducting experiments, and collaborating on UX improvements. Compensation ranges from $76,000 to $114,000 CAD annually, based on experience and skills.

Qualifications

• Minimum 3 years of experience in conversion optimization or digital marketing.
• Proficiency in Excel for data analysis and reporting.
• Familiarity with web analytics and A/B testing tools.

Responsibilities

• Facilitate A/B and multivariate experiments to enhance user experience.
• Optimize landing pages for conversion rates.
• Collaborate with design and development teams on UX enhancements.

Skills

Conversion optimization

Digital marketing

Analytical skills

Collaboration

Education

Bachelor’s degree in Marketing, Computer Science, Business Administration

Tools

Google Analytics

Excel

A/B testing platforms

ClickUp

Job description

Overview

Conversion Optimization Specialist (6-month contract) | Department: Marketing | Employment Type: Fixed Term Contract | Location: Remote Canada | Reporting To: Jon Kincade | Compensation: $76,000 - $114,000 / year

The Conversion Optimization Specialist is a key member of the Performance Marketing team, reporting directly to the Senior Website & CRO Manager. You’ll collaborate across Marketing, Sales, Product, and Web Development to accelerate our optimization lifecycle—assisting with experimentation, insights, and iteration. If you’re both a strategic thinker and a hands-on problem solver, this role offers the dynamic challenge you’ve been looking for.

Responsibilities

• Assist with experimentation: Facilitate and execute A/B, redirect, multivariate, and personalization experiments across web and in-app to improve user experience and business performance.
• Optimize paid media funnels: Work closely with the Paid Media team to plan, build, and maintain conversion rate-optimized landing pages, while supporting ongoing experimentation to optimize campaign results.
• Build structured roadmaps: Partner with the Performance Marketing team and other departments to help develop and maintain a quarterly roadmap and reporting framework for landing page optimization. Assist with web request intake, track project updates, and help ensure smooth communication and organization within the Web team.
• Provide actionable insights: Collaborate with stakeholders to support reporting and insights, including:
  • Pre-test research & analysis to validate assumptions and establish baselines.
  • Experiment performance reviews to summarize results and recommend next steps.
  • Customer journey tracking to highlight friction points and opportunities.
  • Web analytics reporting on traffic sources, engagement, and conversions.
  • Funnel health monitoring to identify drop-offs and recommend optimizations.
• Collaborate on UX enhancements: Partner with the Senior Web Designer and Web Developer to support projects that enhance user experience, applying information architecture principles, user journey mapping, and design best practices.
• Influence multi-channel strategies: Contribute insights that inform creative, content, and technical teams, supporting cross-channel strategies and validating executions through real-time experimentation.
• Foster operational excellence: Support the development of scalable processes to share best practices across teams, departments, and business units.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Business Administration, or equivalent experience.
• 3+ years of experience in conversion optimization, digital marketing, UX, or related fields (B2B and/or Saas experience preferred).
• Agency or multi-project experience is an asset.
• Agile + Product Led experience is a plus.
• Strong analytical skills with proficiency in Excel (pivot tables, data cleaning, reporting).
• Comfortable with Google Analytics, Google Tag Manager, Search Console, and other related tools. Familiarity with Segment, Snowflake, Mixpanel and Metabase preferred.
• Experience with configuring A/B testing platforms (especially Growthbook).
• Familiarity with project + backlog management + prioritization (Experience with ClickUp is an asset).
• Knowledge of headless CMS platforms such as Contentful.
• Basic understanding of HTML, CSS, and JavaScript.
• Proven ability to collaborate effectively with designers, developers, and writers.
• Strong understanding of paid advertising, landing page creation, execution and testing.
• Demonstrated ability and keen interest in using AI for workflow support, as well as analysis and reporting processes, automation and documentation.

Compensation

Our base salary for this role ranges from $76,000 to $114,000 CAD. Compensation is determined by factors such as market salary data within Canada, technical skills, previous work history, and internal pay equity. Many positions also include additional variable compensation, which our Talent Acquisition team will discuss with you during the interview process.