Conversion Optimization Manager, Growth (Fixed Term Contract)

Lightspeed; Montreal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible paid time off

Equity options

Pension plan

Training opportunities

Health and wellness credit

Volunteer time off

Macbook purchase program

Job summary

Lightspeed is seeking a Conversion Optimization Manager, Growth, to own the CRO strategy for Lightspeed’s marketing websites. You will partner with cross‑functional teams to identify opportunities, test hypotheses, and implement data‑driven improvements across the customer journey.

You will report to the Senior Manager, Growth Marketing. The role is hybrid, with in-office days Tue–Thu in Montreal or Toronto region, and a 12-month fixed-term contract with potential extension or transition.

Qualifications

• Own and execute website CRO initiatives and strategies.
• N/A
• N/A

Responsibilities

• Own, develop, and execute a testing strategy to improve website conversion rates.
• Analyze website performance to prioritize opportunities with greatest impact.
• Manage testing backlog and coordinate design, development, and content for experiments.
• Collaborate with stakeholders to define and drive the A/B testing roadmap.
• Partner with data analysts to measure experiment outcomes and build reports.
• Serve as the SME on website user behaviour and interpretation of results.

Skills

CRO strategy

A/B testing

Optimizely

GA4

Looker

Looker Studio

Data reporting

Project management

Stakeholder communication

Cross-functional collaboration

Experimentation

Tools

Wingify

Optimizely

GA4

Looker

Looker Studio

Job description

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

As a Conversion Optimization Manager, Growth, you’ll own the conversion rate optimization strategy for Lightspeed’s marketing websites, treating our digital experience as a product. You’ll partner closely with cross‑functional stakeholders to identify opportunities, develop and test hypotheses, and implement data‑driven improvements that enhance the user experience and drive conversion across the customer journey.

Reporting to the Senior Manager, Growth Marketing, the ideal candidate is a self‑starter who thinks strategically and is proactive in delivering performance insights.

Location: Lightspeed is seeking candidates based in the Montreal, Quebec, or Toronto, Ontario regions. This role follows a hybrid work model, with an expectation to work from the office on Tuesdays, Wednesdays, and Thursdays.

Duration: This is a 12-month fixed-term contract, with the possibility of an extension or transition to a permanent, full‑time position in the future.

What you’ll be doing:

• Own, develop, and execute a testing strategy to improve website conversion rates.

• Analyze website performance to identify variables that influence conversion and prioritize opportunities with the greatest potential impact.

• Manage the testing backlog and coordinate tasks across design, development, and content teams to support the execution of experiments.

• Proactively build relationships and collaborate with cross‑functional stakeholders to define and drive the A/B testing roadmap.

• Partner with data analysts to identify meaningful performance metrics, measure experiment outcomes, and develop user‑friendly reports.

• Serve as the subject matter expert on website user behaviour, helping stakeholders understand and accurately interpret experiment results.

What you need to bring:

• A proven track record of owning and executing website conversion rate optimisation (CRO) initiatives.

• Hands‑on experience with A/B testing and experimentation tools, with a strong preference for Wingify (VWO); experience with Optimizely is an asset.

• A strong understanding of CRO fundamentals, statistics, and probability.

• Advanced proficiency in GA4, Looker, and Looker Studio, with the ability to independently build and interpret standard reports.

• Strong project management and communication skills, with the ability to manage multiple priorities and coordinate cross‑functional initiatives.

• Experience designing and running website experiments on high‑traffic domains.

• The ability to clearly communicate experiment objectives, insights, and results to non‑technical audiences.

• Strong relationship‑building skills and the ability to influence stakeholders and drive alignment across teams.

• As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.

Even better if you have, but not necessary:

• Knowledge of HTML, CSS, and JavaScript.

• Experience working in a B2B environment.

• Experience managing or optimizing websites across multiple region

You’ll enjoy:

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

• Career‑defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies

• Equity options, because this is your company too

• Contributions to your pension plan. Your future matters

• Training opportunities to grow your skills and career

• Health and wellness credit so you feel your best

• Time off to volunteer and give back to your community

• Interest groups, employee led networks, social committees to sponsored sports teams

• Computer purchase program to get your personal Macbook

• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one‑stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual‑listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.