Contractor-04 - SEM Analytics

Mphasis; Calgary; On-site; CAD 50,000 - 70,000; Full time

Job summary

Join a leading technology company as a Contractor-04 - SEM Analytics. In this full-time position, you will manage SEM campaigns to drive traffic and analyze performance across Google Ads and other platforms. Ideal candidates have a Bachelor's degree and experience in analytics, with proficiency in Google tools and excellent problem-solving skills.

Qualifications

• Experience in managing paid and organic SEM campaigns required.
• 1-4 years of relevant experience in SEM analytics.
• Proficiency in English and French is a plus.

Responsibilities

• Manage organic and paid search campaigns.
• Analyze campaign performance data and provide insights.
• Collaborate with teams to optimize marketing strategies.

Skills

Google Analytics

Google Ads

Problem-solving

Attention to detail

English and French proficiency

SQL

Education

Bachelor’s degree in business, finance, economics, or related field

Job description

Join to apply for the Contractor-04 - SEM Analytics role at Mphasis.

Responsible for managing a business's organic and paid campaigns to increase traffic and visibility in search engines like Google. Manage HP Commercial Online activities and promote the HP Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.). Analyze campaign performance data and provide actionable insights. Create and test ad copy and landing pages. Monitor industry trends and competitor activities. Manage budgets and forecast ROI for SEM initiatives. Collaborate with cross-functional teams to align SEM efforts with overall marketing strategy. Handle Google Merchant Center and Feed optimization.

Experience required: 1–4 years

Technical Skills:

• Google Analytics / Google Ads
• English and French language proficiency
• Working with tables in SQL
• Database management
• Excellent problem-solving skills
• High attention to detail

Certifications Needed: Bachelor’s degree in business, finance, economics, or related field

About Mphasis:

Mphasis applies next-generation technology to help enterprises transform globally. Customer centricity is foundational, reflected in the Front2Back Transformation approach, which uses cloud and cognitive technologies to provide hyper-personalized digital experiences. Mphasis’ Service Transformation helps businesses stay ahead by integrating digital technologies within legacy environments, supported by core architectures, tools, speed, and domain expertise.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Research, Analyst, and Information Technology

Industries

• IT Services and IT Consulting