Content Strategist

Creative Circle; Vancouver; On-site; CAD 60,000 - 90,000; Full time

Job summary

An innovative firm is seeking a talented Content Strategist to develop and implement engaging content strategies that enhance brand visibility and drive conversions. This role combines creativity with analytical skills to produce high-quality content that resonates with target audiences. You will collaborate with cross-functional teams to ensure brand consistency and optimize content for SEO. If you're passionate about storytelling and have a knack for analytics, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3+ years of experience as a content strategist required.
• Strong copywriting and editing skills with a keen eye for detail.
• Experience with audience research and segmentation strategies.

Responsibilities

• Develop and execute content marketing strategies that align with business objectives.
• Conduct audience research and optimize content for SEO.
• Manage content campaigns from inception to execution.

Skills

Content Strategy

Copywriting

SEO Optimization

Audience Research

Analytical Skills

Project Management

Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Pendo

Chameleon

Appcues

Figma

JIRA

Confluence

Airtable

Job description

Position Overview

The Content Strategist will develop and implement effective content strategies that engage target audiences, enhance brand visibility, and drive conversions. This role requires a blend of creativity and analytical skills to produce high-quality content that aligns with business goals and meets the needs of our audience.

Key Responsibilities

1. Develop and execute content marketing strategies that align with business objectives.
2. Conduct audience research to understand target demographics and content preferences.
3. Optimize content for SEO to improve visibility and search rankings.
4. Create and manage editorial calendars for content production and publication.
5. Collaborate with cross-functional teams including UX, Design, Research, Brand & Communications, and Product Engineers to ensure brand consistency and effective messaging across all platforms.
6. Analyze content performance metrics and adapt strategies based on insights gained.
7. Conduct content inventories and audits, document content plans, and engage stakeholders throughout projects.
8. Manage content campaigns from inception to execution, ensuring timely delivery and alignment with marketing goals.
9. Conduct keyword research to inform content creation and optimization efforts.
10. Support the development of message frameworks, taxonomies, content migration plans, content workflows, and governance guidelines.
11. Edit and proofread content to ensure high quality and adherence to brand standards.

Qualifications

• 3+ years of experience as a content strategist.
• Strong copywriting and editing skills with a keen eye for detail.
• Excellent analytical skills and experience with content performance metrics.
• Knowledge of UX design principles and methodologies.
• Experience using tools including Pendo, Chameleon, Appcues, Figma, JIRA, Confluence, Courier, Maze, Airtable.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Experience with audience research and segmentation strategies.
• Knowledge of branding principles and campaign management.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Application Process

Please email your resume in Word format to [e-mail]. Ensure that you keep the JobID: linkedin : NP8-1850693 in the email subject line for your application to be considered. You can also apply through our website or by clicking the apply button.

Natalie Panetta - Lead Recruiter

This job was first posted by Creative Circle on 04/28/2025. Applications are accepted until the position is filled or closed.

Creative Circle ULC is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to age, ancestry, color, race, citizenship, ethnic origin, creed, disability, family status, marital status, sex, sexual orientation, gender identity, gender expression, record of offences, or any other protected ground. For accommodations during the application process, contact [e-mail].