Content Strategist

SurveyMonkey; Ottawa; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a strategic content marketer, where you'll drive innovation at the intersection of SEO and editorial excellence. This role offers the opportunity to manage impactful SEO content initiatives that engage audiences and support business objectives. You'll leverage data-driven insights and SEO best practices to shape scalable content strategies that resonate with readers. If you're passionate about content marketing and eager to make a significant impact, this position is perfect for you. Embrace a culture that values collaboration and continuous learning while contributing to a dynamic team focused on growth and innovation.

Benefits

Learning and Development Opportunities

Annual Holiday Refresh

Week of Service

C.H.O.I.C.E Fund

Flexible Work Hours

Qualifications

• 5+ years in SEO content strategy or content marketing.
• Strong portfolio showcasing SEO expertise and editorial skills.

Responsibilities

• Manage SEO content initiatives to drive organic growth.
• Lead projects from strategy to execution with cross-functional teams.

Skills

SEO Content Strategy

Content Marketing

Analytical Skills

Project Management

Data-Driven Insights

Education

Bachelor's Degree in Marketing or Related Field

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Tableau

Looker

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

We’re looking for a strategic content marketer to help us scale high-impact, search-optimized content that not only ranks but resonates with our target audience. Reporting to the Principal Content Strategist (SEO content lead), this role is an opportunity to drive innovation at the intersection of SEO and editorial excellence. If that excites you, we’d love to connect!

What you’ll be working on

In this role, you’ll manage high-impact SEO content initiatives that drive organic growth, engage key audiences, and support overall business objectives. You’ll combine SEO best practices, editorial excellence, content experimentation, and data-driven insights to shape scalable content strategies that perform in search and engage readers.

Specifically, you’ll:

• Lead SEO content projects from strategy to execution—managing calendars, cross-functional coordination, and operations to deliver high-quality content.
• Develop and test data-informed content strategies using UX insights, search trends, and performance metrics to optimize visibility, clicks, engagement, and outcomes.
• Track and analyze SEO performance, sharing actionable recommendations to improve rankings, traffic, engagement, and conversion.
• Create clear, search-optimized content for formats like blog posts, landing pages, and guides—partnering with subject matter experts to maintain editorial quality.
• Proactively identify and evaluate AI tools (e.g., generative writing assistants, automation platforms) that can streamline workflows and increase team impact.

We’d love to hear from people with

• 5+ years of experience in SEO content strategy or content marketing, with a strong history of driving measurable organic growth and working across teams like design, brand, and research.
• A portfolio that demonstrates your SEO expertise and editorial skills. This can be a website, a presentation deck, or links included in your cover letter.
• A solid understanding of SEO principles, user search behavior, and how to create content aligned with search intent.
• Experience leading content initiatives from ideation to execution, balancing strategic vision with hands-on delivery.
• Strong analytical skills with the ability to translate data into actionable content strategies and communicate insights across teams and leadership.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and analytics platforms (e.g., GA4, Amplitude, Tableau, Looker), along with an interest in emerging AI technologies.
• A continuous learning mindset—staying on top of trends in SEO and content marketing, and experimenting with new approaches to drive sustainable growth.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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