Content Specialist

Sodales Solutions; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A fast-growing organization in Toronto is seeking a Content Marketing Specialist to drive awareness, lead generation, and customer engagement. The ideal candidate will develop content strategies, optimize for SEO, and create high-quality content for various digital channels. A bachelor's degree and 2–5 years of B2B content marketing experience are required. This role involves collaboration with cross-functional teams to support the B2B buyer journey.

Qualifications

• 2–5 years of experience in B2B content marketing, preferably in a SaaS or tech environment.
• Portfolio of published work showcasing writing and editing skills.
• Strong understanding of lead generation funnels.

Responsibilities

• Develop and execute content strategies aligned with company goals.
• Research, write, and edit a variety of content types.
• Optimize content for SEO to increase web traffic.

Skills

Writing

Editing

SEO

Content Strategy

Project Management

Storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism, English or related field

Tools

WordPress

HubSpot

Google Analytics

Job description

Sodales Solutions is a fast-growing organization looking to expand its reach across the industry. We’re looking for a skilled Content Marketing Specialist to help fuel our growth with engaging, data-driven, and impactful content across digital channels.

Position Summary

The Content Marketing Specialist will play a critical role in driving awareness, lead generation, and customer engagement through high-quality, targeted content. You will collaborate with cross-functional teams including product marketing, sales, and customer success to develop and execute a content strategy that supports the entire B2B buyer journey.

Key Responsibilities

• Develop and execute content strategies aligned with company goals and target audiences in the B2B tech space.
• Research, write, and edit a variety of content types including blog posts, white papers, case studies, eBooks, landing pages, email campaigns, social media posts, and more.
• Collaborate with subject matter experts (SMEs), product teams, and customers to turn technical or complex topics into compelling narratives.
• Optimize content for SEO using keyword research and best practices to increase organic visibility and drive web traffic.
• Manage and maintain the content calendar to ensure consistent delivery and promotion of content across channels.
• Analyze content performance metrics (e.g., traffic, engagement, conversion) and use data to iterate and improve.
• Support the creation of sales enablement materials such as one-pagers, pitch decks, and product sheets.
• Ensure all content adheres to brand voice, style, and messaging guidelines.
• Stay current with industry trends, competitor content, and emerging B2B content marketing tactics.

Qualifications

• 2–5 years of experience in B2B content marketing, preferably in a SaaS or tech environment.
• Exceptional writing, editing, and storytelling skills with a portfolio of published work.
• Strong understanding of SEO, content strategy, and lead generation funnels.
• Experience working with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and analytics platforms (e.g., Google Analytics).
• Ability to manage multiple projects with tight deadlines.
• Collaborative mindset with strong communication and project management skills.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.