Content Specialist

Zonda; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in the real estate sector is seeking a Content Specialist to craft engaging content that enhances brand presence. This role involves creating SEO-optimized content for multiple marketing channels, utilizing your writing and editing expertise to drive traffic and support business objectives. Ideal candidates will have 2-4 years of experience in digital marketing and a degree in a relevant field.

Benefits

Opportunities for career growth

100% Company paid Life Insurance

Long Term Disability coverage

Short-Term Disability coverage

Qualifications

• 2-4 years of experience in content creation, digital marketing, or a related role.
• Experience in the real estate industry is a plus.
• Strong organizational and collaborative skills in a fast-paced environment.

Responsibilities

• Develop, write, and edit high-quality content for various platforms.
• Implement SEO best practices to enhance content visibility.
• Collaborate with marketing to create and execute content strategies.

Skills

SEO techniques

Writing

Editing

Proofreading

Project Management

Problem-Solving

Education

College or university degree in marketing, Communications, English, Journalism, or related field

Tools

WordPress

Google Analytics

Job description

Zonda Home is redefining the future of housing. We are the parent company of and New Home Source and perfectly placed in the heart of the fast-growing real estate industry. Our sites have the largest, most accurate catalog of new construction homes, backed by industry-leading technology and trusted expertise. We are making big bets on the future of real estate, trailblazing a 2030 vision for the industry.

We’re transforming the way people discover and experience their future homes. Our platform connects homebuyers with new developments and provides an intuitive way to explore and compare real estate options. We’re committed to delivering outstanding service and innovative solutions to our users. Join us as we redefine the real estate journey.

As a Content Specialist, you’ll play a key role in crafting engaging, informative, and SEO-optimized content that drives traffic and enhances our brand presence. You will work closely with our marketing and design teams to create a variety of content types that resonate with our target audience and align with our business objectives.

What You’ll Do

• Content Creation : Develop, write, and edit high-quality content for blogs, website pages, social media, email campaigns, and other marketing materials. Video and audio editing skills are a bonus.
• SEO Optimization : Implement SEO best practices to enhance content visibility and improve search engine rankings. Conduct keyword research and integrate keywords strategically.
• Content Strategy : Collaborate with the marketing team to create and execute content strategies that support business goals and target audience needs.
• Market Research : Stay updated with industry trends, competitor activities, and audience preferences to ensure content relevance and innovation.
• Editorial Calendar : Manage and maintain the editorial calendar to ensure timely publication of content across various channels.
• Analytics and Reporting : Track content performance using analytics tools, evaluate metrics, and provide insights and recommendations for optimization.
• Collaboration : Work closely with graphic designers, marketers, and product teams to ensure content consistency and alignment with brand voice and message.
• Content Management : Oversee content updates and maintenance on the websites and other digital platforms.

Qualifications :

• Education : College or university degree in marketing, Communications, English, Journalism, or a related field.
• Experience : 2-4 years of experience in content creation, digital marketing, or a related role. Experience in the real estate industry is a plus.
• Skills : Exceptional writing, editing, and proofreading skills with a keen eye for in SEO techniques and best with content management systems (e.g., WordPress) and analytics tools (e.g., Google Analytics).Strong organizational and project management to work independently and collaboratively in a fast-paced thinking and problem-solving abilities.

Why People Love Working Here

• We offer meaningful work and opportunities for career growth
• 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage